Why “more leads” is usually the wrong growth goal for AI

When agencies hit a plateau, the default reaction is predictable:

“Let’s get more leads.”

More traffic. More outreach. More campaigns.

But most AI agencies don’t have a lead shortage. They have a lead handling problem.

Here’s what actually breaks as volume increases:

• response time slows down

• qualification gets rushed

• sales talks to the wrong people

• good leads wait, bad leads consume attention

Revenue doesn’t scale with volume. It scales with decision quality.

The hidden cost of chasing volume

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