📊 Online Shoppers Purchasing Intention – Power BI Report

This Power BI report analyzes e-commerce user sessions to uncover patterns in purchasing behavior. The dashboard includes:

KPIs: Sessions, Transactions, Conversion Rate, Avg Pages/Session, Avg Duration
Engagement Metrics: Bounce Rate, Exit Rate, Page Value, Engagement Score
Trends & Insights: Monthly session & conversion trends, traffic source performance, visitor segmentation (new vs returning), weekend & holiday effects
Technology Analysis: Browser, OS, and region-wise engagement

✅ Built with data cleaning in Power Query, a star schema model, and custom DAX measures for conversion and engagement.

✅ Designed for interactive decision-making to help optimize marketing channels, user experience, and sales strategy.

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