People love to buy and hate to be sold

Sales isn’t about convincing people to buy your product, sale is decision engineering. Convincing your client is you trying to change an idea, belief, or behavior based on logic and our brains only make 5% of logical purchases (decisions). The rest of the purchases we and the clients make are emotional decisions which is 95% of the decisions that our brains do. Engineer their decisions, lay down facts using our systems and have them close themselves and not us convincing them to buy.

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