Sales isn’t about convincing people to buy your product, sale is decision engineering. Convincing your client is you trying to change an idea, belief, or behavior based on logic and our brains only make 5% of logical purchases (decisions). The rest of the purchases we and the clients make are emotional decisions which is 95% of the decisions that our brains do. Engineer their decisions, lay down facts using our systems and have them close themselves and not us convincing them to buy.

During my first week working on the HelloFresh campaign, I identified a key challenge around creating urgency with customers on my first day in the field. I found myself taking too long in conversations and not driving a clear reason for customers to act immediately. On my second day, I adjusted my approach by cutting my pitch time in half and focusing on more direct, engaging communication, which helped me improve my flow and stay in control of the interaction. Moving into next week, my focus will be on sharpening my sense of urgency even further, recognizing buying signals more effectively, and maintaining concise, confident conversations that guide customers toward a decision