At the end of this weeks round table chat, we were talking about the percentage of leads/business generated from your content. Recently I’d made a reel which probably had the lowest engagement I’ve had in a while but without meaning to, I’d gone and done the very first thing I remember Luke talking about in these catch ups, which was ‘addressing a pain point’. In this case it was ‘what to do with old jewellery you no longer wear’. I may not have gotten as many views/comments, but that reel got me more customers than anything else I’ve done. Goes to show, the system works 😅👌🏽