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Have you ever noticed how in every town there’s that one doctor everyone seems to know and recommend? The one who’s always tagged in Facebook groups, always referred, always top of mind? Here’s the secret: it’s not about posting reels every day. It’s about showing up as a community leader. In this week’s episode of the Boutique Practices Podcast, I share how to use Facebook smarter — not as a content hamster wheel, but as a referral connector. Inside, you’ll learn: ✔️ How to use Facebook groups to position yourself as a trusted expert ✔️ Why cheerleading other local providers makes you more referable ✔️ How to block just 20 minutes a week to provide value (without the scroll hole) ✔️ How to move from online connection to offline referral relationships that multiply It’s the organic strategy no algorithm can compete with — and it’s exactly how you can become “that doctor everyone knows.” 👉 Click here to listen to the episode now Apple Podcasts Spotify Just curious, who prefers an in-person connection with referral partners?

Episode 29 - The Social Media Optional Practice - Part 1 is NOW AVAILABLE! Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable. We’ll talk about: - The hidden costs of creating endless reels and chasing algorithm changes - Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you - The difference between intent-based searching (Google) and scroll-based searching (social media) - How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time. 👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.

Each month for the rest of this year, I'm doing a raffle for a FREE 1:1 coaching call! To enter: 1. Leave a the podcast a review on Apple Podcast (or wherever you listen) 2. Take a screenshot 3. DM me the screenshot DONE!

Do you mind sharing the link to the revenue worksheet from Day 3? Thanks!