Have you ever noticed how in every town there’s that one doctor everyone seems to know and recommend? The one who’s always tagged in Facebook groups, always referred, always top of mind?
Here’s the secret: it’s not about posting reels every day. It’s about showing up as a community leader.
In this week’s episode of the Boutique Practices Podcast, I share how to use Facebook smarter — not as a content hamster wheel, but as a referral connector.
Inside, you’ll learn:
✔️ How to use Facebook groups to position yourself as a trusted expert
✔️ Why cheerleading other local providers makes you more referable
✔️ How to block just 20 minutes a week to provide value (without the scroll hole)
✔️ How to move from online connection to offline referral relationships that multiply
It’s the organic strategy no algorithm can compete with — and it’s exactly how you can become “that doctor everyone knows.”
👉 Click here to listen to the episode now
Just curious, who prefers an in-person connection with referral partners?