Oct 1 (edited) • The Boutique Practice Podcast
The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1
Episode 29 - The Social Media Optional Practice - Part 1 is NOW AVAILABLE!
Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable.
We’ll talk about:
- The hidden costs of creating endless reels and chasing algorithm changes
- Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you
- The difference between intent-based searching (Google) and scroll-based searching (social media)
- How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks
If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time.
👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.
I Love Creating Social Media Content for my Practice
I hate it. I NEED a social media optional practice.
I'm Neutral....
I have someone that does it for me
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The Social Media Optional Practice: How to Grow Your Healthcare Business Without the Algorithm Part 1
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