Detailed Summary of Frank Klesitz's Marketing Ideas

Alex Dyer

Nov 3 • Real Estate Tech Training

🎯 Frank Klesitz's Real Estate Marketing Framework: A Complete Guide

PART 1: DATABASE MASTERY - Reconnect & Reactivate

Your warm database is gold—past clients, sphere of influence, and dormant leads. Here's how to unlock it:

✅ Round Up Contacts:

Export phone contacts ($4 app)
Download Google Contacts
Export from your CRM (suppress bounces/unsubscribes)
Combine into one master list (aim for 1,000+)

✅ Clean Your List:

Use NeverBounce (~$40) to verify emails
Set up proper email authentication (DKIM/SPF)
Use dedicated platforms like MyEmma ($100/month)

✅ The Reconnect Email: Write humble, educational content about market shifts (rates, inflation hedge). Include:

Home value tool links
IDX search access
Easy unsubscribe option (filters engaged contacts)
Low-pressure CTA: "Call if thinking of moving"

PART 2: SCALE WITH SYSTEMS

🔄 Nurture Sequence (36+ Touches/Year):

Monthly market updates
Educational videos (ADUs, assumable mortgages)
Automated drips based on engagement

👥 Delegate Follow-Up:

Hire VAs/assistants for scripted outreach
Track opens/clicks, prioritize hot leads
Book appointments without personal dialing

PART 3: ENDORSED NEIGHBOR MAILINGS

The secret weapon: Have sellers mail 250+ neighbors announcing their listing and endorsing YOU.

📬 Process:

Pitch in listing presentation as value-add
Craft personal letter from sellers
Pull addresses (Remine/PropStream)
Mail via LetterPrinting.net (~$320)

📊 Results: 1-2% response rate (vs. 0.1% postcards) = 2-3 quality calls per mailing

WHY IT WORKS: "Buyers are interested in the home, sellers are interested in the agent" - peer endorsements build trust faster than agent postcards.

🎬 BOLDTRAIL INTEGRATION (6-Part Action Plan):

Unify Database - Centralized imports, AI deduplication
Scrub Lists - Built-in validation, auto-suppress bounces
Launch Campaigns - Drag-and-drop emails, AI content generator
Automate Nurture - Behavioral triggers, 36-touch sequences
Delegate Tasks - VA scripts, calendar integration, dashboards
Neighbor Leads - Geo-mapping, response capture, auto-nurture

💡 KEY MINDSET: Own systems that produce income. 80% of business comes from 20% of contacts. Start today: export your contacts and send that reconnect email!

Drop a 🔥 if you're implementing this week!

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