3d • OC Book Club
$100M Dollar Leads: Chapt 3 & 4
Chapter 3 covers warm outreach and the ACA framework:
Acknowledge, Compliment, Ask.
The idea is to start normal conversations with people who already know you.
Let it naturally drift toward their problems, then make light offers or ask for referrals. Human conversations without using scripts.
Chapter 4 is about free content and lead magnets.
Hormozi’s definition is:
A lead magnet is a complete solution to a narrow problem that reveals the bigger problem your core offer solves.
And the core takeaway from content he dropped is “Give away the secret. Sell the implementation.”
Content isn’t for teaching everything, it’s for getting raised hands.
(DMs, opt-ins, calls etc)
What I found valuable is how both chapters reinforce something fundamental:
The way you generate leads shapes who you attract (both the good and the bad). And that has real implications for delivery, sales, boundaries, and overall business stress/sanity (not just revenue).
Curious what you took away from these chapters:
• What stood out to you about how Hormozi frames the principles of lead generation?
• Did anything challenge how you currently think about lead gen?
• And how (if at all) are you planning to apply these principles in your business?
Drop your thoughts below 👇
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$100M Dollar Leads: Chapt 3 & 4
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