Thank you for the amazing template, and walking us through with clarity on how to get our KPI for our goals. I was driving, so I did it later following the recorded video. If anyone see's this and feels like they missed out, just find the post, and you can work along side the video.

Chapter 3 covers warm outreach and the ACA framework: Acknowledge, Compliment, Ask. The idea is to start normal conversations with people who already know you. Let it naturally drift toward their problems, then make light offers or ask for referrals. Human conversations without using scripts. Chapter 4 is about free content and lead magnets. Hormozi’s definition is: A lead magnet is a complete solution to a narrow problem that reveals the bigger problem your core offer solves. And the core takeaway from content he dropped is “Give away the secret. Sell the implementation.” Content isn’t for teaching everything, it’s for getting raised hands. (DMs, opt-ins, calls etc) What I found valuable is how both chapters reinforce something fundamental: The way you generate leads shapes who you attract (both the good and the bad). And that has real implications for delivery, sales, boundaries, and overall business stress/sanity (not just revenue). Curious what you took away from these chapters: • What stood out to you about how Hormozi frames the principles of lead generation? • Did anything challenge how you currently think about lead gen? • And how (if at all) are you planning to apply these principles in your business? Drop your thoughts below 👇

Happy Friday from Malaysia 👋🏽 Hope you’re all enjoying your weekend as much as I’m enjoying the views out here 😁 I have a lot of thoughts on these two chapters. For me, Chapters 1 and 2 were less about tactics and more about zooming out and getting extremely clear on fundamentals. Understanding the core principles of lead generation matters way more than most people realize, because everything in your business is downstream from leads. No leads, no money. We all know this, but a lot of people still treat lead generation like a side project instead of the main event. For most businesses, this is the only thing they should focus on if they want outsized results. A good lead magnet does four things: 1. It engages ideal customers when they see it. 2. It gets more people to engage with you than they would with your core offer. 3. It’s valuable enough that people actually consume it. 4. It makes the right people more likely to buy. Last year, I intentionally ran different lead gen experiments inside my own business. One part of the year I leaned heavily into organic content. Another part, I went almost ads-only. Organic = high effort, low cost. Ads = lower effort, higher cost. I wanted to see how each one actually performed, what I liked better, and what the downstream impact was, not just revenue…but who I was attracting. In the second half of the year, I barely posted content at all because lead gen was basically on autopilot. Both worked, both made money. But here’s the thing that really stood out: The quality of leads coming from organic content…especially people who had consumed a meaningful amount of long-form content on YouTube was significantly higher than leads who came in purely through ads and lead magnets without that prior exposure. Not even close. Higher alignment. Better conversations. People who already “got” me, my brain, and how I think about business. Ads and lead magnets absolutely have their place. But these chapters reinforced something I felt all of last year:

Alright team, Looks like this month’s book club choice is $100M Dollar leads (Alex Hormozi). Here’s the link to the book for free on Spotify - https://open.spotify.com/episode/5Xb6EpJLvelula9cHaUISg?si=fcRU2Zp9QNmsQIo0JKTLUw Hope you guys are kicking off January with some fire under your asses and a well crafted plan to win! 💪🏽 😉 We’ll kick off the a review of 3 chapters per week starting next Friday.

Alright guys it's time for us to choose the next book for book club moving into the new year. I've got three options for us to vote on. The Millionaire Master Plan: This book is about understanding how you’re wired to make money instead of forcing strategies that don’t fit you. It maps different wealth profiles so you stop copying other people’s paths and build one that actually works for you. $100M Leads: This is a tactical playbook on how to generate attention at scale. It’s about volume, distribution, and math. Three Magic Words: This book drills one core idea into your head: what you consistently tell yourself becomes your reality. It’s less strategy, more mental reprogramming. Useful if your internal dialogue is quietly sabotaging everything you’re building.