Alriiiiiiight, OC book club is back! I’ve got three new book options for various reasons - let me know which one you’re most interested in reading by voting below. 💪🏽 Dollars flow to me easily: https://www.amazon.com/Dollars-Flow-Easily-Richard-Dotts/dp/1532736231 The millionaire master plan: https://a.co/d/8NM1Ve5 Outwitting the devil: https://www.amazon.com/Outwitting-Devil-Secret-Freedom-Success/dp/1454900679

Happy Saturday OC Fam! Let’s dive into Chapter 3 of Obviously Awesome (April Dunford). This chapter is all about putting your positioning into action. Making sure it’s not just a statement on paper, but something that runs through your whole business. The Key Points: 1. Build the Story: Take the positioning work you’ve done and turn it into a simple, clear story your audience understands immediately. 2. Keep It Consistent: Every touchpoint matters. Your content, sales calls, and delivery should all reinforce the same story. 3. Iterate Over Time: Positioning isn’t one-and-done. As your niche or market shifts, adjust and realign. What this means for coaches: - If your positioning isn’t showing up in your content and how you sell, then you don’t really have positioning. - The clearer and more consistent your story is, as well as your unique point of view the easier it is for clients to see you as the only choice for them. Key takeaway: Positioning only works if you live it across your entire business. When every part of your brand tells the same story, clients are already bought in before they talk to you. Community Question: Where do you currently feel most out of alignment with your positioning right now? Content, sales, or delivery?

Happy Friday OC Fam! Let’s jump into Chapter 2 of Obviously Awesome (April Dunford). This chapter breaks down the 5+1 components of effective positioning — the pieces you have to nail so your dream clients instantly see you as the obvious choice. The 5+1 Components: 1. Competitive Alternatives – What would your audience do if you didn’t exist? (And no, it’s not always “hire your competitor.”) 2. Unique Attributes – The specific things you offer that no one else does. 3. Value (with Proof) – Why those attributes matter, backed up with tangible evidence. 4. Target Market Characteristics – The exact type of person who will see the most value in your product/offer and buy the fastest. 5. Market Category – The space or category you place yourself within so people instantly “get” what you do. 6. Relevant Trends (optional) – Only if there’s a legit trend that strengthens your positioning. What this means for coaches: - If you can’t clearly list your unique attributes and why they matter, you’re just blending in with every other coach on the internet. - At it's core, positioning is about making it obvious you’re the only right choice for your prospects. Key takeaway: When these 5+1 components are clear, your content, offers, and sales all work better because your audience already understands your value before they talk to you. Community Question: Looking at these 5+1 components, which one do you feel is your weakest right now — and what would change in your business if you nailed it?