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Feb 15 • 🧠 Strategy
The Code I Used to Ignore
You sit down at a restaurant.
No menu.
Just a small black and white square in the middle of the table.
“Scan the code,” the server says.
Before COVID, I never used QR codes. Not once. I saw them on posters and ignored them. They felt unnecessary. A marketing extra.
So I was mildly annoyed.
I pulled out my phone. Opened the camera. Pointed it at the square.
The menu opened instantly.
And it was easier to read than any printed menu I’d used in years.
→ No tiny print.
→ No squinting.
→ No reading glasses.
→ No fingerprints or food stains
I could zoom in. Adjust the brightness. Scroll at my own pace.
Something I assumed would be inconvenient turned out to be better.
That moment stuck with me.
Because the QR code itself didn’t change.
The environment did.
Before COVID, it was optional. After COVID, it was normal.
Now they’re everywhere.
→ Order food.
→ Access information.
→ Check into events.
→ Unlock doors.
→ Join communities.
Scan. Open. Done.
What really shifted wasn’t the technology.
It was behavior.
We now expect instant access.
We expect self-service.
We expect information on demand.
And businesses that adapted early removed friction fast.
→ Instead of reprinting menus, they updated a file.
→ Instead of hoping someone would remember a website, they made it immediate.
A tool I ignored for years quietly became infrastructure.
That made me think.
What are we dismissing right now because it feels optional?
What looks unnecessary today but will feel obvious tomorrow?
Sometimes progress isn’t dramatic.
Sometimes it’s just not needing your reading glasses at dinner.
Inside this community, how are you using QR codes right now?
Lead capture?Onboarding?Event access?Something else?
Curious what’s actually working for you.
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The Code I Used to Ignore
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