๐ฅ
4h โข ๐ง Strategy
๐ Stop Saying โLearn Moreโ
I got an email from Bitly this morning that made a really good point:
Your links and buttons should probably stop saying โLearn More.โ
Credit to the Bitly team for inspiring this post. Their email got me thinking about something we talk about all the time in Bio Builders:
๐ฆ๐ฐ๐ฎ๐ป โ ๐๐ฎ๐ป๐ฑ โ ๐ง๐ฎ๐ธ๐ฒ ๐๐ฐ๐๐ถ๐ผ๐ป.
That last part matters.
When someone lands on your EZ Bio Page, scans your QR code, or sees one of your links, don't make them figure out what they're supposed to do next.
1๏ธโฃ ๐ง๐ฒ๐น๐น ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ต๐ฎ๐ ๐๐ผ ๐ฑ๐ผ
A good CTA starts with an action.
Instead of:
โ Free Guide
โ My Calendar
โ Newsletter
Try:
โ
Download the Free Guide
โ
Book a Call
โ
Join My Newsletter
A simple verb can make the next step much clearer.
2๏ธโฃ ๐ง๐ฒ๐น๐น ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐๐ต๐ฎ๐ ๐ต๐ฎ๐ฝ๐ฝ๐ฒ๐ป๐ ๐ป๐ฒ๐
๐
This one is especially important with ๐ค๐ฅ ๐ฐ๐ผ๐ฑ๐ฒ๐.
Think about a QR code that simply says:
๐ฆ๐๐๐ก ๐ ๐
Okay...but why?
What happens when I scan it?
Instead, give people a reason:
๐ฑ Scan to Save My Contact Info
๐๏ธ Scan to Claim Your Offer
๐ฅ Scan to Join the Community
๐
Scan to Book an Appointment
The same principle applies to buttons on your Bio Page.
Don't make the visitor guess what's on the other side of the click.
3๏ธโฃ ๐ ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐ฎ๐ฐ๐๐ถ๐ผ๐ป ๐ณ๐ฒ๐ฒ๐น ๐ฒ๐ฎ๐๐
This was my favorite takeaway from Bitly.
โ๐๐ฒ๐ฎ๐ฟ๐ป ๐ ๐ผ๐ฟ๐ฒโ ๐๐ผ๐๐ป๐ฑ๐ ๐น๐ถ๐ธ๐ฒ ๐๐ผ๐ฟ๐ธ.
So does โ๐ฅ๐ฒ๐ฎ๐ฑ ๐ ๐ผ๐ฟ๐ฒ.โ
Sometimes a lower-friction CTA can feel much more inviting:
๐ See How It Works
๐ Show Me
๐ See What's Included
๐ Explore the Community
๐ Get My Free Copy
๐ Start Building
The goal isn't to be clever.
๐ง๐ต๐ฒ ๐ด๐ผ๐ฎ๐น ๐ถ๐ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐ป๐ฒ๐
๐ ๐๐๐ฒ๐ฝ ๐ผ๐ฏ๐๐ถ๐ผ๐๐.
That's why I keep coming back to:
๐ฑ ๐ฆ๐ฐ๐ฎ๐ป โ ๐ ๐๐ฎ๐ป๐ฑ โ โ
๐ง๐ฎ๐ธ๐ฒ ๐๐ฐ๐๐ถ๐ผ๐ป
Your QR code gets their attention.
Your Bio Page gives them the destination.
๐ฌ๐ผ๐๐ฟ ๐๐ง๐ ๐๐ฒ๐น๐น๐ ๐๐ต๐ฒ๐บ ๐ฒ๐
๐ฎ๐ฐ๐๐น๐ ๐๐ต๐ฎ๐ ๐๐ผ ๐ฑ๐ผ ๐ป๐ฒ๐
๐.
Take a look at your own Bio Page today.
How many buttons could you improve just by changing the words?
๐ฏ ๐๐ถ๐ผ ๐๐๐ถ๐น๐ฑ๐ฒ๐ฟ๐ ๐๐ต๐ฎ๐น๐น๐ฒ๐ป๐ด๐ฒ
Let's put this into practice!
๐๐ฟ๐ผ๐ฝ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ผ๐๐ฟ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ ๐ฏ๐๐๐๐ผ๐ป ๐น๐ฎ๐ฏ๐ฒ๐น๐ ๐ถ๐ป ๐๐ต๐ฒ ๐ฐ๐ผ๐บ๐บ๐ฒ๐ป๐๐. It could be from your Bio Page, website, or anywhere you share links.
I'll suggest a stronger call to action that might get more clicks.
Don't have a Bio Page yet? No problem!
Tell me what you want people to do, and we'll create a great button together.
๐ Who wants to go first?
๐๐ฏ๐ด๐ฑ๐ช๐ณ๐ฆ๐ฅ ๐ฃ๐บ ๐ข ๐๐๐ ๐ต๐ช๐ฑ๐ด ๐ฆ๐ฎ๐ข๐ช๐ญ ๐ง๐ณ๐ฐ๐ฎ ๐ต๐ฉ๐ฆ ๐ต๐ฆ๐ข๐ฎ ๐ข๐ต ๐๐ช๐ต๐ญ๐บ.
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๐ Stop Saying โLearn Moreโ
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Build with EZ Bio: Link-in-Bio pages, QR Codes, short links & simple tools to help you share, connect & get noticed.
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