📧 Is Two Emails Per Week Enough?
Yesterday, over in the Skoolers community, I shared the email schedule I'm testing.
Since Skool allows community emails every 72 hours and I don't send emails on Sundays, I can realistically reach my members about twice a week.
That got me thinking...
Is two emails per week enough?
Or should community owners also build an email list outside of Skool?
Skool does something really well.
When you publish a post, you can email your members and bring them right back into the community.
It's one of my favorite features because it keeps the conversation going.
But an external email platform offers things Skool wasn't designed to do, like:
✅ Welcome sequences for new subscribers
✅ Automated follow-ups
✅ Audience segmentation
✅ Product launches and promotions
✅ Staying connected with people before they join—or after they leave
Personally, I don't see this as an either/or decision.
I think they serve different purposes.
Skool builds community.
An email list helps you build long-term relationships with your audience.
So now I'm curious...
👇 If Skool removed the 72-hour limit tomorrow, would you use Skool as your primary email platform, or would you still maintain a separate email list? Why?
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Jeff Baer
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📧 Is Two Emails Per Week Enough?
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