When business owners ask me what targeting I recommend for their Facebook ads, a majority of the time, I'm going to say one word... broad. Age, gender, location. And I usually get met with a look of confusion and even sometimes disagreement.

"Why??? Can't I use interest-based targeting???"

Yes. You can do whatever you want. You're an adult and I don't control your life.

But here are a few reasons why I love the long game of Broad Targeting, and honestly, this just scratches the surface. I could go ... See more