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BAM! Be A Marketer is happening in 27 days

Sometimes, when we go to shoot a Facebook Ad Video, we start with an explosion of ideas of what needs to go in the video, all the background info about our business, our grandmother's maiden name, etc... Stop right there. A Facebook Ad shouldn't be where you give your life story. Keep it specific to the offer. Your Facebook Ad should be the curiosity hook, or the catalyst that gets your dream customer to say "tell me more". We're all about frameworks here, because they give us specific parameters to run our experiments within (because marketing is just an experiment). Here's a simple framework to follow when shooting your Facebook Ad video. Problem -> Solution -> Outcome -> Call To Action Problem - Push into the pain point that your dream customer has that can be resolved by your product or service. Don't mention your product or service yet, and don't even introduce yourself yet. Focus on pushing into the pain. Solution - This is where you talk about your product or service as it pertains to that pain point. Position your offer as a no-brainer. Making a good offer is a whole other Skool post, but your offer should be so good, that it keeps you up at night. Low barrier to entry leaves room for tons of value. Outcome - How is your dream client going to feel after your Solution solves their Problem? Sell that outcome, not all the steps it takes to get there. The "after" state is really what people are seeking. Call To Action - Simple next steps. Fill out the form, give us a call, go to our website, come in on Tuesday at 2pm. What are the next steps? Keep it easy. Bonus points if you use a Facebook lead form ad. So - how long should your video be? You're probably thinking you could power through these talking points pretty quick, and you'd be exactly right. Short and sweet. We like under 1:30, but lately, we've seen the sweet spot around 40 seconds to 1 minute. But don't focus too much on run time. Focus on the framework. Have fun and happy shooting.

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John Kutney
New comment 9d ago

Expanding on our previous BAM workshop topic, an effective strategy to generate new leads is to create a unique and valuable lead magnet. But what exactly is a lead magnet and how can you make it stand out? A lead magnet is a piece of content or offer that entices potential customers to provide their contact information in exchange. The idea behind it is to offer something of value to the customer in exchange for their contact information, which can then be used to nurture and convert them into paying customers. Here are a few tips for creating an effective and unique lead magnet: 1. Identify your target audience and tailor your lead magnet to their specific pain points or interests. 2. Make sure the lead magnet is valuable and provides a solution to a problem or addresses a specific need. 3. Experiment with different formats such as e-books, webinars, assessments, and quizzes to see what resonates best with your audience. 4. Be creative and think outside of the box. Offer something that sets you apart from your competition. 5. Don't forget to promote your lead magnet and make it easily accessible to your target audience. Creating a unique and effective lead magnet can help set your small business apart and drive more leads. So don't be afraid to think outside the box and get creative. Your business will thank you! #leadmagnet #smallbusinessmarketing

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Marshall Lehr
John Kutney
New comment 23d ago

There are several benefits of using video in Facebook advertising, but these are our favorites. 1. Increased engagement: Video ads tend to have higher engagement rates over other types of ads, as they capture people’s attention and hold it longer. 2. Greater reach: Facebook prioritizes video content in its algorithms, so video ads are more likely to be shown to a larger audience. 3. Higher conversion rates: Video ads can be more effective at driving conversions because they allow you to show off your products or services in a more interactive and engaging way. 4. Greater flexibility: Video ads can be used in a variety of formats, including in-feed ads on both Instagram and Facebook, which gives you more flexibility in how you reach your target audience. Have confidence in knowing that by being brave and getting in front of the camera, you're setting your ads up for better performance 🙂

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Brad Parnell
Logan Mulligan
New comment Dec '22

Hey Everybody! We're excited to announce the launch of the Genie Rocket DIY Marketing Academy. This live in person and streamed class is specifically designed for small business owners who want to learn the fundamentals of marketing their business effectively. Our Academy is all about producing results with both speed and creativity. We provide the tools, coaching, and community support that small business owners need to succeed. Plus, there's so much more that we offer to help you grow your business and reach your goals.Don't miss out on this amazing opportunity to learn from the experts and take your marketing skills to the next level. And don't forget, our end of the year special is almost over, so you only have a few more days to lock in your rate. Sign up now and join the community of motivated and successful small business owners. #GenieRocket #DIYMarketingAcademy #SmallBusiness #Marketing #BusinessGrowth

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New comment Dec '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #5 Fast Results In the world of marketing speed is paramount. Being able to not only yield results in a timely manner but also make course corrections can oftentimes make or break a campaign. Luckily, businesses looking to have the space to adjust on the fly often benefit the most from using Facebook ads. Once ad campaigns are set up in the Ads Manager, are reviewed by Facebook, and once they go live, they start working immediately and begin showing your brand/products to potentially thousands of people instantly. Ads are normally approved within 24 hours, so the Facebook advertising benefits come from giving businesses a way to start getting sales within a couple days. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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Brad Parnell
New comment Dec '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #4 Better Affordability Facebook ads are low cost. Plain and simple. Similar to most “pay-per-click” style ad builders, Facebook Ads are openly accessible to all businesses, along with the Facebook Ad management tool. The cost for your business is simply the associated price of the ongoing ad budget. The initial investment needed to start facebook ads is influenced by a number of different variables, but generally speaking most businesses should expect to pay a range between a few cents to a few dollars per click. That being said the overall price tag on CPC seems to be trending downward across most business types, but primarily businesses in the apparel, travel, and retail sectors. Due to this the ROI in most cases tends to be very high for Facebook ads. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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Advertising on Facebook already can be such a rollercoaster. But during the holidays, you may notice that your ad spend isn't as fruitful as it was during the rest of the year. This isn't just you! The stats tell the same story. In fact, CPMs (Cost Per 1000 Impressions) rise about 10-15% from Black Friday - December 7th. Not terrible. The real hike comes from December 8th - December 25th, when advertisers see an increase of 30-40% in CPMs! That'll really turn you into a Scrooge. These numbers are for non-ecommerce advertisers. The ecom world of advertising is just as (if not more) competitive during this time, for obvious reasons. So what should you do? If you're already working with a shoe string "little guy" budget, pausing your ads or scaling them back for a few weeks in December might be worth your consideration. CPMs almost instantly drop back to normal on December 26th. This is when non-ecom advertisers get to have their fun. So, don't panic if your results have dropped. Just hold tight and know that it'll pass.

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It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. #3 Better Ad Types The third benefit to running facebook Ads on our list is the fact that the social media mogul has such a diverse range of ad types, including ones that aren’t available via other avenues. There are a multitude of ad types to utilize. Ranging from photo, video, stories, messenger, and many more, Facebook ads are sure to have the appropriate style to fit your business endeavors. One of the benefits of advertising on Facebook for your business is that you’re not limited to certain ad types and aren’t locked into plain text ads. In fact these ad types cater better to branding since they give marketers the ability to create visual, creative, graphic-styles ads with multimedia elements: video, photo, text etc. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites! Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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When business owners ask me what targeting I recommend for their Facebook ads, a majority of the time, I'm going to say one word... broad. Age, gender, location. And I usually get met with a look of confusion and even sometimes disagreement. "Why??? Can't I use interest-based targeting???" Yes. You can do whatever you want. You're an adult and I don't control your life. But here are a few reasons why I love the long game of Broad Targeting, and honestly, this just scratches the surface. I could go on and on about why broad targeting is the way to go. 1. Larger audience pool. A larger audience will give you slower ad fatigue, which is especially great if you're advertising in a local radius. Larger audiences will always outperform a smaller audience. 2. Interest-based targeting isn't as accurate as it seems. Internet privacy crackdowns, some people not sharing information - these are just some of the reasons that dull the accuracy. 3. Broad-targeted audiences get better over time. This makes them easy to scale. The algorithm LOVES longevity (and not just because you're spending more money). The longer your broad-targeted ads run, the more accurate your audience will be. Facebook wants your ads to do well so that you'll keep spending money there. So when the algorithm (which is way smarter than any human) is able to work without limitation, it's going to push your ad to the people it thinks will help it perform better. 4. Broad targeting lets you focus more on delivering the right offer with the right video or graphic instead of getting in the weeds with who likes what. Your content is what will help attract the audience. We've seen some pretty cool results with broad targeting. Put your questions below and lets talk! I'd love to hear your experience with Facebook ads. Maybe we can teach each other something.

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John Kutney
Madison Fox
Marshall Lehr
New comment Nov '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. Having accomplished such an immense feat, it can be understandable how someone might find breaking down the advantages Facebook has to offer as a bit daunting. But don't worry, we got you covered! That’s why, in the coming weeks, we are going to take you through the top ways we’ve discovered that Facebook advertising can better boost your business’ advertising effectiveness. This week, we have our number 2 reason: Highest Retail ROAS Facebook ads that appear on user feeds are arguably the single best performing type of ad for online marketing. This is so true in fact, that Facebook ads on feeds, messenger, and marketplace take all the top spots in E-commerce related research. This has resulted in the strongest ROAS, surpassing even Google Shopping. Compared to their competition, Facebook has shown that its users are more likely to click ads they see on their feed. Making up nearly 80% of all traffic from U.S. social media to an Ecommerce website, Facebook has a proven track record making it a highly lucrative investment for your business. Join us as we check out 15 Ways Facebook Ads Can Improve Your Marketing Performance, as well as the most popular ways social media advertising can boost your leads. So stay tuned, strap in, and get ready as we explore the new frontier of business marketing together.

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It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. One such benefit is Micro Targeting. While micro-targeting is a service that is provided on most social media platforms, the factor that sets Facebook apart from the rest is the IMMENSE well of data from which the company pools its information from. This allows your ads to target SPECIFIC audiences based on your individual business needs. Facebook’s ads provide extremely targeted options. Businesses can define their audiences based on specific categories and then set up campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising is that you can also target people who have previously interacted with your brand. This capacity of input is one of the advantages of Facebook ads that classic searches don’t offer. Because of the nature of search engines, ad networks like Google and Bing aren’t able to provide as much detailed information for specific targeting. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!

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Logan Mulligan
Madison Fox
Brad Parnell
Marshall Lehr
New comment Nov '22

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