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If you've ever heard a motivational speaker say this phrase "no one is coming to save you"... that does not mean that you're all alone on an island by yourself, and be only self-reliant. That's a common thought when we hear this phrase, but is commonly misinterpreted. The truth is most people don't ever see or know when you're struggling. So what do we do when we have this feeling of isolation and struggle? You raise a flag, you admit you need help, you seek coaching or you seek counsel. The key here is, DON'T BE AFRAID TO ASK FOR HELP. The truth is, most people don't know your actual thoughts, dreams, goals, and desires. As entrepreneurs, we tend to shoulder the burden all by ourselves and go through the struggle alone. Can you relate? I've certainly had my fair share of lonely burden carrying and still struggle with raising my hand for help. Guilty. If you've reached the top, and you're lonely at the top.. then you did it wrong. You don't have to do it alone. This is one of the core reasons we created a community surrounding the sales and marketing tool of Genie Rocket with www.DIYMarketing.Academy so we could inspire, encourage and support. Instead of us selling world-class software and letting people figure it out on their own, we committed to showing up every week for coaching and community to help people get real results and real help. (and if you haven't signed up you should, you'll thank me later) Life is too short and connections are too valuable to try to muscle through it all by yourself, just to end up alone and fatigued. As a believer, I know God didn't intend us to be on a solo race to finish as broken and lonely people. I want to encourage you today to do the hard work for yourself, by asking for help in an area of your life that you are shouldering all by yourself. Will it be hard? Yes. Will it be uncomfortable? Yes. Will your brain fight against you every step of the way? Yes. That means it's the right thing to do. Do it.

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10

Brad Parnell
Logan Mulligan
Jonathan Brake
John Kutney
Madison Fox
New comment 9d ago
  • 1 like • 9d

    @Jonathan Brake this is good. I tend to not put enough value in the planning part, so I think that does deserve a little bit of a celebration, but I like what you said: the tangible results.

  • 1 like • 9d

    @John Kutney i feel this 😅 i think our office is definitely guilty of this on some level. Except for @Madison Fox - thank god for Madison's attention to detail.

Sometimes, when we go to shoot a Facebook Ad Video, we start with an explosion of ideas of what needs to go in the video, all the background info about our business, our grandmother's maiden name, etc... Stop right there. A Facebook Ad shouldn't be where you give your life story. Keep it specific to the offer. Your Facebook Ad should be the curiosity hook, or the catalyst that gets your dream customer to say "tell me more". We're all about frameworks here, because they give us specific parameters to run our experiments within (because marketing is just an experiment). Here's a simple framework to follow when shooting your Facebook Ad video. Problem -> Solution -> Outcome -> Call To Action Problem - Push into the pain point that your dream customer has that can be resolved by your product or service. Don't mention your product or service yet, and don't even introduce yourself yet. Focus on pushing into the pain. Solution - This is where you talk about your product or service as it pertains to that pain point. Position your offer as a no-brainer. Making a good offer is a whole other Skool post, but your offer should be so good, that it keeps you up at night. Low barrier to entry leaves room for tons of value. Outcome - How is your dream client going to feel after your Solution solves their Problem? Sell that outcome, not all the steps it takes to get there. The "after" state is really what people are seeking. Call To Action - Simple next steps. Fill out the form, give us a call, go to our website, come in on Tuesday at 2pm. What are the next steps? Keep it easy. Bonus points if you use a Facebook lead form ad. So - how long should your video be? You're probably thinking you could power through these talking points pretty quick, and you'd be exactly right. Short and sweet. We like under 1:30, but lately, we've seen the sweet spot around 40 seconds to 1 minute. But don't focus too much on run time. Focus on the framework. Have fun and happy shooting.

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John Kutney
New comment 9d ago

A good video sales letter (VSL) is a video that effectively promotes a product or service and invites the viewer to make a purchase. There are some key elements that help make your VSL effective. 1. A compelling and clear message. The VSL should clearly communicate the benefits of the product or service and why the viewer should buy. 2. A strong call to action. Be CLEAR about what the next steps are. The VSL should include a strong call to action that encourages the viewer to take the next step, whether it’s making a purchase or signing up for more information. Make sure the CTA isn’t confusing. (Remember: A confused mind will always say no!) 3. A credible spokesperson (this can be YOU!) The VSL should feature a credible spokesperson who can deliver the message in a believable and trustworthy way. This doesn’t have to be a celebrity. This can be YOU! Chances are, you know the most have the most conviction, so say it with confidence! BONUS: Including video testimonials from satisfied consumers can help build trust and credibility with the viewer, however, if your business/offer/product is brand new, you probably don’t have testimonials. A good VSL should be decently-produced (iPhone cameras are more than capable of great video) and clearly communicate the value of the product or service, and include a strong call to action to convince the viewer that taking action is a no brainer!

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Brad Parnell
New comment Jan 6

There are several benefits of using video in Facebook advertising, but these are our favorites. 1. Increased engagement: Video ads tend to have higher engagement rates over other types of ads, as they capture people’s attention and hold it longer. 2. Greater reach: Facebook prioritizes video content in its algorithms, so video ads are more likely to be shown to a larger audience. 3. Higher conversion rates: Video ads can be more effective at driving conversions because they allow you to show off your products or services in a more interactive and engaging way. 4. Greater flexibility: Video ads can be used in a variety of formats, including in-feed ads on both Instagram and Facebook, which gives you more flexibility in how you reach your target audience. Have confidence in knowing that by being brave and getting in front of the camera, you're setting your ads up for better performance 🙂

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Brad Parnell
Logan Mulligan
New comment Dec '22
  • 1 like • Dec '22

    @Brad Parnell Sure thing! Here's one for S&B Roofing's Christmas Lights Ad: https://www.loom.com/share/2604a77464454db9b51c99531ddc169e Here's one we did for the DRIPBaR: https://www.loom.com/share/a7fa483ef3b14223b9f4654cc5c83bd4 And our most recent, I Need A Truck DFW/Chasing Mustangs: https://www.loom.com/share/09ba5e7412cf489c8b10ee09475bfaff

  • 1 like • Dec '22

    Also, how many leads did those video ads generate???🤔 S&B - 26 leads DRIPBaR - 136 leads (in only 3 weeks!) I Need A Truck DFW - Ads launched YESTERDAY!

Hey guys! I'm Adim from RockBox Keller. We're a local fitness facility, and we already received a PAID sign up from an email campaign thru genie rocket and anticipating more! 💯

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Brad Parnell
Logan Mulligan
New comment Dec '22

Advertising on Facebook already can be such a rollercoaster. But during the holidays, you may notice that your ad spend isn't as fruitful as it was during the rest of the year. This isn't just you! The stats tell the same story. In fact, CPMs (Cost Per 1000 Impressions) rise about 10-15% from Black Friday - December 7th. Not terrible. The real hike comes from December 8th - December 25th, when advertisers see an increase of 30-40% in CPMs! That'll really turn you into a Scrooge. These numbers are for non-ecommerce advertisers. The ecom world of advertising is just as (if not more) competitive during this time, for obvious reasons. So what should you do? If you're already working with a shoe string "little guy" budget, pausing your ads or scaling them back for a few weeks in December might be worth your consideration. CPMs almost instantly drop back to normal on December 26th. This is when non-ecom advertisers get to have their fun. So, don't panic if your results have dropped. Just hold tight and know that it'll pass.

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I learned these from Billy Gene (credit where credit is due) and now sharing with you! The most important part here is that you are authentic with the content inside the email and make sure it is relevant to the subject line. The goal is NOT to TRICK people, is to make them CURIOUS. These are proven subject lines that do work, BUT you’ll lose your trust with your audience quickly if you don’t deliver in the promise of your subject line. Think of these as good starting points or frameworks to use for email marketing. Feel free to customize these, start using them , and see your open rates increase! 🔥MAKE IT PERSONAL 1. "First Name", can I give you money? 2. We got that "First Name"! 3. here "First Name"! 4. A weird invitation for "First Name" 5. let's do it "First Name" 6. Letter for "First Name" 7. This is specifically for "First Name" 8. "First Name". read this while you do 🔥MAKE IT URGENT 1. I know it's Friday but... you need to read this real quick (time-sensitive) 2. Re: Next Friday 3. 3 more left (which is better for you "First Name"?) 4. Let's hop on a call today "First Name"! 🔥MAKE THEM CURIOUS 1. If I lose it all tomorrow... 2. I'll take the blame.. 3. Billy won't tell you, so I will... 23. Is this what you wanted? 4. I even texted vou.. 5. [OOPS!] We made a mistake. 6. Wrong title 7. Believe it or not... this is what you need to do... 8. Did you post this? 9. REALLY proud! 10. Will you marry me? 11. Did you hear what happened yesterday?! 12. I'll skip the BS 13. Turn the page... 14. is this unfair? (be honest) 15. . How long will it take 16. Can you take a look at this 17. My Exact Email That Got 1200-registrants in 48 hours!

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Logan Mulligan
Arlin Gold
Marshall Lehr
Brian Schulze
Brad Parnell
New comment Nov '22
  • 1 like • Nov '22

    These are awesome! Definitely clicking if I see something like these come through.

We're back for another DIY Marketing Workshop, this is going to be a GOOD ONE. We do have limited seating, sooooo make sure to RSVP Here: https://genierocket.com/events-register What you'll learn: - How to create an irresistible offer for Black Friday  - How to generate more revenue without using ads - How to create more upsells to your core services  - How to promote your campaign to your network PS: These events are more fun with friends! If you have a like-minded entrepreneur, bring them with you! (Make sure you send them the RSVP link:) See you there! -Brad

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Logan Mulligan
John Kutney
Brad Parnell
New comment Nov '22

When business owners ask me what targeting I recommend for their Facebook ads, a majority of the time, I'm going to say one word... broad. Age, gender, location. And I usually get met with a look of confusion and even sometimes disagreement. "Why??? Can't I use interest-based targeting???" Yes. You can do whatever you want. You're an adult and I don't control your life. But here are a few reasons why I love the long game of Broad Targeting, and honestly, this just scratches the surface. I could go on and on about why broad targeting is the way to go. 1. Larger audience pool. A larger audience will give you slower ad fatigue, which is especially great if you're advertising in a local radius. Larger audiences will always outperform a smaller audience. 2. Interest-based targeting isn't as accurate as it seems. Internet privacy crackdowns, some people not sharing information - these are just some of the reasons that dull the accuracy. 3. Broad-targeted audiences get better over time. This makes them easy to scale. The algorithm LOVES longevity (and not just because you're spending more money). The longer your broad-targeted ads run, the more accurate your audience will be. Facebook wants your ads to do well so that you'll keep spending money there. So when the algorithm (which is way smarter than any human) is able to work without limitation, it's going to push your ad to the people it thinks will help it perform better. 4. Broad targeting lets you focus more on delivering the right offer with the right video or graphic instead of getting in the weeds with who likes what. Your content is what will help attract the audience. We've seen some pretty cool results with broad targeting. Put your questions below and lets talk! I'd love to hear your experience with Facebook ads. Maybe we can teach each other something.

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John Kutney
Madison Fox
Marshall Lehr
New comment Nov '22

It is fairly unanimous to say that Facebook is one, if not THE, most used internet service in the world. Since first going live in 2004, the tech giant has grown to include an active user base of nearly 2.7 billion active users, adding more everyday. It should come as no surprise then, that the advertising opportunities have grown equally alongside the company. Having expanded its utilities to meet the marketing needs of businesses all over the world, Facebook has developed one of the most complex and sophisticated targeting algorithms on the planet. One such benefit is Micro Targeting. While micro-targeting is a service that is provided on most social media platforms, the factor that sets Facebook apart from the rest is the IMMENSE well of data from which the company pools its information from. This allows your ads to target SPECIFIC audiences based on your individual business needs. Facebook’s ads provide extremely targeted options. Businesses can define their audiences based on specific categories and then set up campaigns for these “core audiences.” Another one of the best benefits of Facebook advertising is that you can also target people who have previously interacted with your brand. This capacity of input is one of the advantages of Facebook ads that classic searches don’t offer. Because of the nature of search engines, ad networks like Google and Bing aren’t able to provide as much detailed information for specific targeting. In this new evolving age of E-commerce, it’s exciting to see all the ways companies and businesses are innovating to expand and reach out to their growing customer base. That's why we are going to continue to update you with some of our favorites!

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Logan Mulligan
Madison Fox
Brad Parnell
Marshall Lehr
New comment Nov '22
  • 0 likes • Nov '22

    Facebook ads should definitely be in the small business owners tool box! A great way to build an audience and list of potential customers.

  • 0 likes • Nov '22

    @Marshall Lehr That's right, IOS updates have cracked down on privacy, which does effect advertising on FB. I recommend broad targeting when advertising on Facebook, especially if advertising locally. Broad targeting means sticking to the 3 major demographic points: age, gender, location. This gives you access to a larger audience, which tends to outperform smaller audiences. Interest-based targeting is proving to be less and less accurate. Broad targeting also means you'll have slower ad fatigue (meaning you can run the same ad for longer). The cons to broad targeting are that it does take a little bit longer to find qualified prospects. The algorithm favors longevity and your advertising audience will get stronger the longer you let your ads run.

1-10 of 10

BAM! - Be a Marketer
Logan Mulligan
3
44points left to go

Movie lover, hockey fan, marketing nerd.

Member since Nov 1, 2022

Active 3d ago

0% complete of 3 courses

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