Most people mentally check out in December.Investors check in.While the market looks quiet on the surface, underneath it’s one of the most powerful times to move if you know what you’re doing.
Here’s why 👇
1️⃣ Less CompetitionThe majority of investors pause:“I’ll start in January”“The market’s slow”“It’s Christmas”That means fewer calls being made, fewer viewings booked, and fewer offers going in.Less noise = more visibility for you.
2️⃣ More Motivated LandlordsDecember landlords are often:Tired of voidsFed up with managing tenants over the holidaysWanting stability before the new yearThey don’t want promises.They want solutions and this is where Serviced Accommodation strategies shine.
3️⃣ Faster DecisionsWith fewer enquiries and a desire to “sort things before January,” decisions happen quicker.
Less back-and-forth.
Less ego.
More “Let’s just get this done.”
This is why some of the best deals are agreed when others are distracted.
💡 Big Lesson:Property rewards those who act when others hesitate.Momentum built in December compounds into January, February, and beyond. You don’t win by timing the market perfectly. You win by staying in the game when others step out.