A real property case study — why patience beats negotiation 👇
We viewed a property that needed a large refurbishment. It was on the market for £125,000.
After assessing the work required and the risk involved, we decided the deal only worked at £100,000.
We made the offer. They pushed back and asked us to increase it. We didn’t.
We explained clearly: This was a genuine offer. It reflected the condition. And we were ready to proceed.
Instead, the seller accepted an offer from a first-time buyer using a mortgage.
From experience, we knew this was unlikely to complete due to the scale of refurbishment required.
And sure enough — it fell through.
That process took a full year.
After a year of no progress, the seller came back to us and said: “You can have it for £100,000.”
We completed.
The lesson (this is the important part):
✔ Don’t negotiate emotionally
✔ Know your number and stick to it
✔ Understand which buyers can actually complete
✔ Time is often your biggest advantage
✔ The power if in the follow-up
Property rewards patience, discipline, and conviction — not desperation.
Good deals don’t always happen quickly. But when they come, they come on your terms.
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Tom Mills
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A real property case study — why patience beats negotiation 👇
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