Do you calculate how much you lose in your opportunities?

Most IT founders I meet think their sales cost is what they pay for salaries and tools, but that is not 100% true. There is one more costly element.

👉 “My salesperson costs $300/month.”

👉 “Our tools cost another $100.”

So, they assume their total cost/investment is about $5,000 per year.

But that’s not the real cost. That’s just the visible expense.

The hidden cost is what time you lose because your sales system doesn’t work.

Let me give you real numbers from our clients.

On average, when our clients fix their sales process, they generate around $300,000 in new pipeline within the first year.

Here’s how it usually plays out:

1 month setting up strategy and system

3 months generating leads, clients and building a pipeline.

7 months of consistent revenue and pipeline growth

So, if your system is broken or your sales team is untrained, your real cost isn’t $5,000 —

It could be $305,000 per year ($5K in expenses + $300K in lost opportunities).

Have you ever calculated your lost opportunity cost?

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