I completed the landing page exercise, but I decided to approach it slightly differently from the prompt that many in the community used.
Instead of the Paris offer promoted on Facebook, I designed a landing page around a Marrakech getaway targeted at young UK professionals. The concept is based on a contrast between everyday routine and travel escape.
My goal was to explore:
• A stronger emotional contrast between routine and travel• A more immersive storytelling approach• A mobile-first design considering traffic coming from short-form social media• Interactive elements that reinforce the idea of “switching modes”
So while the structure still communicates a clear travel offer (2-night stay, riad accommodation, pricing, etc.), the landing page focuses more on experience rather than just information presentation.