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Officially introducing the new name: Soft & Selective.
A little story behind the swans and the new name for this community. Swans mate for life. One partner, chosen carefully and kept forever. They’re soft, graceful, and calm on the surface, but they’re also fiercely selective. They don’t waste their love on someone who isn’t sure. They don’t perform for attention. They wait for the one that truly matches them. That’s the energy I want for every woman in here :) For so long, women have been told that being soft means being endlessly available. That to be chosen, you have to shrink, bend, stay quiet, stay easy, and prove your worth. So we overthink. We over-give. We text first, wait around, care too much, and wonder why we keep ending up with men who feel lukewarm at best. But softness was never the problem. Being available to anyone was. The most magnetic women are soft and selective. Warm, feminine, discerning, and completely unwilling to settle for less than what they want. They choose like swans. Carefully. Fully. And only when it’s right. That’s what I want us to build in here. Let’s reintroduce ourselves 🤍 Old member or brand new, I’d love for us to meet each other again. Go make a new intro post! Drop a comment with: 1. Your name 2. Where you’re from 3. Your favorite book or the one you're reading now I’ll go first below. Can’t wait to meet you again :) Soft in energy. Selective in standards. Hi, I’m Maureen Evelyn. I’m currently in Bangkok, originally from Virginia, and before I met Niklavs I was living in Scottsdale, Arizona. Right now I’m reading Why Men Lie and Women Cry, and it’s been SO good so far.
Officially introducing the new name: Soft & Selective.
Ask me anything about your relationship
And I'll answer below :) Dating, relationship, ask me anything
What type of content do you want to see more of?
For the one of first times ever yesterday I posted about my views on sleeping with men and when I personally told niklavs I wanted to wait. And it got such a positive reaction, I was honestly scared to share my views on this as I thought it would be a touchy topic, so many women sent me questions. I’d love to know do you want to see more content like this? Or what content would you like to see more of? Dating relationships? Femininity? High standards?
Pool reflection: The moment I stopped chasing men.
OK, so right now I’m laying by a pool in Bangkok. It’s pretty warm outside. The wind is blowing my hair into my lip gloss and I randomly remembered the old me. This is embarrassing, I remember a time when I wrote a four page letter to a guy that barely liked me back and I was convinced that if I just put in more effort into our relationship that would magically fix the issues I remember spending probably two hours on this. I mailed it to him, and then he never replied. A few days later I asked him if he got it. He said something to the extent of yeah I think I saw it on my counter I just haven’t opened it yet. After that I broke up with him, I realized he wasn’t ready to invest any time into me haha. As I wrote this, niklavs ordered me a coconut to be delivered to me at the pool. He’s at the gym, LEGIT HOW SWEET, I’m so glad I’m with a man who invests into me. What I wish I knew back then was I should’ve used those two hours writing a love letter to myself or hitting the gym or brushing my hair or taking my rabbit on a walk because honestly anything is better than pouring time and effort into a man who genuinely doesn’t chase you. Was there ever a moment in your life when you decided OK that’s it. I’m done chasing men because honestly, I think that moment when I wrote that guy such a long letter that was when I was like OK I’m never doing that to a man who doesn’t invest energy into me lol.
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Pool reflection: The moment I stopped chasing men.
I want your brutally honest opinions :)
Okay ladies, I need your help with something and I want you to be brutally honest with me. 🥹 You guys are literally the reason Alora exists. Every feature, every challenge, every word in the app was built thinking about you. And lately I've been sitting with this question: is it actually working for you? Like really working. Not "yeah it's cute" working. But "this changed how I show up in my relationship" working. I want to know everything. What's the one feature you open the app for? What's the thing you wish it did but it doesn't yet? Is there a moment recently where Alora helped you say something different, walk away from something, hold a standard, feel less crazy at 2am when you couldn't stop overthinking his text? Or honestly - is there something that's annoying you? A challenge that didn't land? Advice that felt off? A feature that feels broken or pointless? I want the messy honest feedback more than the nice stuff. I can't fix what I don't know about, and I'd rather hear it from you than read it in a 2-star review. Niklavs and I are heads down on the next sprint and your answers literally shape what we build next. We've been going hard - personalized home screens, AI-recommended challenges, 130 new ones, voice input is here - but I don't want to keep guessing. I want to build what you actually need. Drop a comment here, I read every single one. 💗 Tell me: 1. What's working? 2. What's missing? 3. What would make you tell every single one of your friends to download it tomorrow? I love you guys. Truly. None of this exists without you. Maureen :)
I want your brutally honest opinions :)
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Soft + Selective with Maureen
For successful, feminine women who are done chasing, overthinking, and shrinking in love.
Stop performing. Start being chosen.
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