If you’re stuck around $4–6k/month, it’s usually not your skill. It’s your systems and standards. Here’s what actually changes when barbers break into consistent $10k months ⬇️ 1️⃣ They Stop Getting Paid Like a Worker $5k barbers trade time for money. $10k barbers control the terms. That means: - Clear pricing (no “hook ups”) - Firm time slots - No over-servicing for the same price 👉 You don’t need more clients you need better structure. 2️⃣ Every Week Is Planned (Not Reactive) $5k months happen by accident. $10k months are scheduled. Top earners: - Know their weekly income target - Know how many clients it takes - Know what days MUST be full No guessing. No hoping. 3️⃣ They Protect Their Energy Burnout keeps you broke. $10k barbers: - Cut faster (without rushing) - Don’t entertain time-wasters - Stop letting clients control the chair Energy = capacity. Capacity = income. 4️⃣ They Stop Hiding You don’t need to be “famous.” But you do need to be visible. $10k barbers: - Post even when views are low - Talk about business, not just fades - Position themselves as the go-to, not the cheapest Visibility compounds. Silence doesn’t. 5️⃣ They Raise Standards Before They Raise Prices This is the part most people skip. Before charging more, they: - Improve consistency - Improve conversations - Improve the experience Price increases stick when the experience matches. ⚠️ Hard Truth: If you’re doing the same things that got you to $5k/month… they will not take you to $10k. Something has to change: - Your systems - Your mindset - Or your environment 💬 Let’s Talk: What do YOU feel is holding you back right now? 👇 Drop ONE thing in the comments: - Pricing - Consistency - Confidence - Systems - Time management I’ll respond and help you tighten it up. This is what we break down inside the community. No fluff. Just results. 🤝

Everyone says they don’t know what to post. But ideas aren’t the real issue. The real problem is starting strong… then stopping when the views don’t come fast enough. Content isn’t about creativity it’s about discipline. The barbers who win aren’t posting because they feel inspired. They’re posting because it’s part of their system. You don’t need better ideas. You need fewer excuses and more reps. Question for the group: What causes you to stop posting lack of ideas, or lack of patience?

Goal • Get new clients • Build trust • Stay top of mind • Without overthinking or posting every day Posting Frequency 3–4 posts per week That’s it. Consistency beats volume. Best days: Monday, Wednesday, Friday Optional: Saturday Time: 7–9 AM or 6–9 PM (pick one and stick to it) The 4 Content Types (Rotate These Only) 1. Proof (30%) Show that people already trust you. Post: • Fresh cut photos/videos • Before & afters • Client reactions • Fully booked schedule screenshots (blur names) Caption formula: “Another day, another clean cut. Appointments in bio.” 2. Education (30%) Teach small, useful things. Post: • Hair tips • Beard care • Why a cut grows out bad • What NOT to ask your barber for Talking head or voiceover Keep it under 30 seconds. Hook examples: • “Stop asking for this haircut.” • “This is why your fade looks bad after 3 days.” • “Barbers won’t tell you this, but…” 3. Personality (20%) Let people feel you. Post: • Barber shop conversations • POV jokes • Client moments • Your routine, grind, or lifestyle This is what turns viewers into loyal clients. Example: POV: You say “just a trim” but mean a whole new life. 4. Offer / CTA (20%) Tell people how to book. Post: • “I have 3 spots left this week” • “New clients welcome” • “Booking link in bio” Be direct. Don’t be shy. Weekly Plug-and-Play Schedule Monday – Education Short tip or opinion Wednesday – Proof Before & after / client cut Friday – Personality Funny, relatable, or behind the scenes Saturday (optional) – Offer Open spots / reminder to book What to Film in One Session (30 Minutes) Film once, post all week. • 2 haircuts (different angles) • 1 talking head tip • 1 shop moment or joke That’s a full week of content. Rules That Matter • Don’t delete posts too fast (give it 24–48 hrs) • Don’t chase trends if they don’t fit your brand • Clear lighting > fancy camera • Clean cuts > perfect editing • Talk like you talk in the shop The Mindset You’re not trying to go viral.

Alright barbers, let’s stir the pot a little this one’s gonna hit home for a lot of people. There are two types of barbers in this industry: 1️⃣ The barbers who build their clientele inside someone else’s shop riding off the walk-ins, foot traffic, and brand that the owner already established. 2️⃣ The barbers who start from zero, build their name, create a brand, market themselves online, and bring their own clients through social media, reputation, and hustle. Now here’s the question… When you left the shop to open your own suite or your own shop did you build your clientele, or did you borrow it from the environment that created it? Be honest. There’s no hate here just real talk. Because there’s a massive difference between being busy in someone else’s system and creating your own system that makes you busy. Let’s hear your thoughts 👇 Would you rather start from scratch and learn how to build a brand and clientele on your own or work your way up inside a shop and then branch out once you’re packed? Which path do you respect more and why?