Why “Don’t Offer Too Many Services” Is Terrible Advice for Agency Owners

Abraham Caccia

Nov 3 • 💬General

You’ve probably heard this advice a hundred times:

“Don’t offer too many services. Stay focused on one thing.”

And it’s good advice… if you’re the one doing the work.

But if you’re building an agency, not a freelance job, that mindset will cost you money, clients, and growth.

Here’s why 👇

1) When a client asks for another service (like a website or SEO) and you say no, they’ll find someone else who says yes. And if that other agency also offers the service you currently provide, your client will probably switch, because it’s always easier to work with one agency than with multiple ones.

2) You lose the chance to increase cash flow, without spending more on ads, making extra cold calls, sending more DMs, or writing more emails.

3) You stop thinking like a business owner, the one who solves client problems, not just runs ads.

If your agency is structured right, you don’t need to do the work yourself.

If you have a Service Delivery Manager, he should be the one finding, for example, the web developer or SEO specialist to handle the project.

As the business owner, your job is simple: say yes, let your manager coordinate the work, and you earn more money.

Think of your agency like a limousine.

You shouldn’t be the one driving it, you should be sitting in the back seat, enjoying the ride, while your team (your drivers) handle the operation and keep the clients happy.

That’s what business owners do. They don’t say no to opportunities, they just make sure someone else delivers them while they keep a part of it.

How do you handle it when your client asks for something outside your main offer?

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