Jeff's Daily Dose: The Ribbon of Death

Tonight the Winter Olympics kick off in Milan. San Siro Stadium. Mariah Carey. Andrea Bocelli. 2 billion people watching.

But the event I can't stop thinking about is Saturday's Men's Downhill.

The course is called the Stelvio in Bormio, Italy. The skiers call it something else:

"The gray ribbon of death"

It's 3,442 meters of ice so slick one former racer said "you could look down & do your hair in the mirror." Speeds over 90 mph. A nearly vertical drop at the start. A jump at the end that launches you 150 feet in the air. And in between ... zero rest.

Your legs are screaming the entire way down.

Last year, a French medal favorite crashed during a practice run & was airlifted off the mountain with a brain injury. His teammate was furious. "They don't deserve to have the Olympic Games here."

But another skier nailed why it's perfect for the Olympics: "The tracks that are more treacherous, that have higher consequences ... that's when you focus. It's the most alive I've ever felt."

Sound familiar?

That's what AI feels like for a lot of leaders right now. The ribbon of death. Treacherous. Icy. Moving at 90 mph. One wrong move & you're airlifted out.

But it doesn't have to be.

Yesterday, we held our Pilot to Profit live session & the response was terrific. I walked through the step-by-step framework for completing your first AI business process in 6 weeks. Not theory. Not hype. The actual sequence of moves.

If you missed it ... here's the replay link.

The difference between the Stelvio & your AI transformation? You don't have to go 90 mph out of the gate. You pick one process. You follow the steps. You get a win. Then you build from there.

No ribbon of death required.

Here's my recommendation:

Watch the replay. Then commit publicly right here. Drop a "Yes" below and tell us ... what's the ONE process you're going to pilot first?

Saying it out loud changes everything.

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