Most trainers forget this one simple truth!

Too many trainers and coaches are focused on their own achievements…

and they’ve forgotten what truly matters most.

Client results.

It’s not about how lean you were in your last photo shoot.

It’s not about what you can bench press.

It’s about the people you can help, clients and future clients alike.

It’s about standing beside them in both their breakdowns and breakthroughs.

Having real, honest conversations, not because they’re a “lead” in your pipeline,

but because they’re a person navigating challenges you can help them with.

It’s not about posting testimonials to look good.

It’s about showing that your shit works, because you care.

You care about their effort.

Their progress.

Their success.

That’s what this game is really about.

Always come from a place of selflessness.

Overdeliver.

Give a damn.

And give people your absolute best, even when no one’s watching.

-Tom

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