Here it is, step-by-step: Set up a real profile — real name, real face photo, personal (not branded) cover photo, and a one-line bio stating exactly who you help (e.g., "I help auto shops recover lost revenue from declined work"). Seed your timeline with 3-5 posts before joining any groups, rotating three types: human posts (personal, no business), authority posts (industry-specific insight, no CTA), and proof posts (real results/numbers, soft offer). Find and join 5-10 industry Facebook groups by searching "[niche] owners" in Facebook search, filtering by Groups. Prioritize private, owner-focused groups with high posts/day over just large member counts. Answer join questions honestly (e.g., "I work with shop owners on X"). Warm up for 1-2 weeks: comment on 2-3 posts/day, send 10-15 friend requests/day to people you've interacted with, keep posting on your own feed. This avoids spam flags and builds familiarity before you pitch anything. Send a no-pitch opener to new friend accepts within a day — one casual, human sentence (e.g., "Hey Mike, thanks for the add. How's business been?"). Zero business content. Run the 4-stage conversation: (1) light open/rapport, (2) ask numbers/peer questions (lead sources, call volume, job value), (3) diagnose — reflect back an insight they didn't have, (4) bridge — one question that surfaces the cost of the problem, then offer a short call only once they've named it themselves. Book the call — low-commitment ask (e.g., "Want me to walk you through how shops usually find those extra cars, no ad spend?"). Run it daily in a 30-minute block: 5 min replying to open convos, 10 min commenting in groups, 5 min sending new friend requests, 10 min sending openers + posting. The rules / principles (beyond the "do") Never pitch in the DMs. The call is where selling happens — not the conversation. If you're selling a retainer, this matters even more. No visible agenda. You're asking questions like one business owner talking to another, not hunting for an opening.