New Google SERP Result types

While analyzing Google Search for keyword behavior, I noticed that Google seems to be testing a new way of displaying results. Now, search results are being grouped into different categories such as User Reviews, Official Information, Product Specifications, Buying Guides, Types & Uses, and Product Pages.

This gives us valuable insight into how Google is fetching and presenting information from the content we create. It also highlights the importance of structuring our content in ways that can fit these categories.

P.S. To see and analyze these new results yourself, make sure the Web Guide is activated in Search Labs.

For context, Web Guide is an experimental feature in Google Search Labs that uses AI to organize search results into topic clusters instead of a single list of links. It leverages Google’s Gemini model to understand a query and groups relevant web pages into categorized sections with AI-generated summaries, making it easier for users to navigate complex or open-ended searches.

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