6d • 💬 Knowledge & Chat
How To Plan Site Structure Designed To Rank Money Pages
A practical guide to planning site architecture, building money pages, and creating a structure that ranks and converts.
- Start With Your Homepage
Every crawler starts on your homepage. It is always the most important page on your site.
When your homepage gets links from other websites, that link equity flows to the pages it links to.
So your homepage becomes the engine that powers all rankings across your site.
If you want a page to rank, make sure it is linked directly from your homepage or from other strong top level pages.
The closer a page is to your homepage, the better its chance of ranking.
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- Study Competitors To See What Works
Before mapping anything, look closely at the top ranking websites in your niche.
They have already figured out which landing pages bring in traffic and conversions.
Most high ranking sites:
- Link heavily from the homepage to their money pages
- Use keyword focused landing pages like AI video editor or text to video
- Use navigation menus to highlight their top pages
- Include secondary pages in the footer, like templates or additional tools
You are looking for patterns. Generator pages, maker pages, tools, templates, solutions, effects, and other repeatable page types.
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- Understand Link Juice and PageRank
Sites with large numbers of referring domains usually dominate.
Many of those links point straight to the homepage.
This makes the homepage the most powerful page and your biggest source of link equity.
Your job is to direct that link equity to the pages you want to rank.
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- Map Out Your Main Pages
Start with your homepage, then create categories of landing pages.
If you are building an AI video tool site, the categories might look like:
- Generators
- Tools
- Solutions
- Templates
- Effects
Under each category, add specific landing pages you plan to build.
These are your high converting, bottom of funnel money pages.
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- Use GlooMaps To Visualize It
Use it to visually arrange your homepage, top level categories, and individual landing pages.
When you are done, export it as a PDF.
This helps you find missing pages, opportunities, and structural issues early.
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- Convert Your Map Into a Spreadsheet
Take the exported PDF and drop it into ChatGPT.
Ask for a TSV formatted like this:
"Homepage in row 1. Top level pages in row 2. Individual landing pages in each column."
Paste the TSV into Google Sheets.
This becomes your working site architecture document.
Now you can plan:
- Final page list
- URL structure
- Prioritization order
- Internal linking strategy
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7. Apply This Process To Existing Websites Too
If you already have a website, repeat the same workflow.
You will almost always find missing landing pages, category pages, or templates you never created.
These pages usually convert far better than blog posts because the intent is closer to a purchase.
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- Next Steps
Your architecture now gives you a clear blueprint for all pages you need to create.
The next step is layering keyword research on top of this structure and choosing URL structure to finalize your list of pages you will create. I'll cover this in the next video.
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How To Plan Site Structure Designed To Rank Money Pages
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