Marketing products for e-commerce companies feels very different to marketing a B2B business. As a current example, I'm pitching to an FM company that has some really big contracts onboard but no marketing in place at all.
My go-to approach is to use Claude as my detective find out everything I can about the company: website design, ranking and SEO, current contracts, what their social platforms are like then get Claude to pull it all together into a proposal. This is great. It saves a stack of time and helps me achieve results I'd never have managed on my own as a designer.
My question is: if I secured the work, what processes and tools should I use to actually facilitate and deliver it and how would I maximise my revenue?
Thanks for any suggestions.