@Rafal Glaz yes, I am in the car twice a week for 5 hours total, gives me the chance to riff on a topic, dump the transcript into Claude, clean it up and there is the blog post.

Sure love to

I can see doing a video that hits the high points and then deliver full detail in the buy, but yea, just repurposing the same thing and selling it pretty poor.

Welcome back Big Daddy @Ryan Doser

I asked Chat her is what it says Yes — and the targeting model is particularly interesting if you’re thinking about advertising your Microsoft/Copilot automation offer. ChatGPT ads are currently served to adult users on the Free and Go plans. Plus, Pro, Business, Enterprise, and Edu users don’t receive ads. The U.S. test began in February 2026 and has since expanded internationally. The more interesting part is how the audience is selected. This isn’t just classic demographic targeting. ChatGPT can match an ad against the context and intent of the conversation someone is having right now. Advertisers can provide “context hints” describing conversations, topics, or concepts where their offer is relevant. Those aren’t exact-match keywords, but they help the system determine relevance. If ad personalization is enabled, signals from previous ChatGPT activity can also contribute. So conceptually, your potential customer could be having a conversation like: “I’m spending two hours every day dealing with Outlook email. Is there a way Copilot can organize this?” And an advertiser selling Microsoft 365/Copilot workflow solutions could potentially be eligible to appear below that response. That’s substantially different from interrupting someone scrolling Instagram. They’re already describing the pain and actively looking for a solution. That’s potentially very high-intent traffic for your Audit → Optimize → Automate approach. There are some important privacy boundaries. Advertisers don’t receive the user’s conversation, chat history, memories, name, email, precise location, or other personal details. They receive aggregated performance information such as impressions and clicks. And there’s already a real advertising platform behind this. ChatGPT Ads supports CPM and CPC campaigns. OpenAI currently recommends advertisers beginning CPC campaigns consider a maximum bid around $3–$5/click, although actual delivery depends on the auction. Reporting includes impressions, clicks, spend, CTR, CPC, CPM and conversions.

@Rafal Glaz it seems like it takes intent to context in a whole bunch of things and put some together. It’s pretty interesting.