26d • Business & Strategy 🧠
My Husband Didn't Know His Competitor Dropped Prices Until He Lost 3 Jobs 😲
Landscaping business. Competitive market. Husband quotes jobs, sometimes wins, sometimes doesn't.
Lost 3 bids in a row. Unusual for him. Good reputation, fair prices. Something changed.
THE BLIND SPOT
Ran into a competitor at the supply yard. Casual conversation. Mentioned their new pricing structure. Lower base rates, added premium services separately.
Homeowners were seeing lower initial quotes. My husband's all-inclusive pricing looked expensive by comparison.
He had no idea this happened. Didn't even know the competitor had a website with pricing listed now.
Spent two weeks scrambling to understand what competitors were doing. Manual research. Painful.
THE COMPETITOR TRACKER I BUILT
Watches for any public documents competitors post. Service guides, pricing sheets, capability brochures. Some competitors email these out. Some post to their websites.
When new document appears, workflow extracts the relevant information. Services offered, pricing if visible, new capabilities announced, coverage areas.
Compiles into a summary. What changed from last time we looked at this competitor.
My husband gets a notification when something meaningful changes. Not every little thing, but pricing changes, new services, expanded territory.
THE AWARENESS NOW
Before: Learning about competitor changes from losing jobs or accidental conversations.
After: Sees pricing shifts and service changes within days of announcement.
Adjusted his quoting approach. Base price for core work, line items for premium additions. Matches how customers are now comparing quotes.
Won the next 4 bids after adjusting.
Not perfect. Only catches competitors who publish things publicly. Word of mouth competitors still invisible. But better than nothing.
How do you keep track of what competitors are doing?
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My Husband Didn't Know His Competitor Dropped Prices Until He Lost 3 Jobs 😲
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