12d • Business & Strategy 🧠
charging hourly was my biggest mistake
first client: quoted $800 for invoice automation
actual build time: 6 hours
my math: $133/hour sounds good
then spent:
- 4 hours fixing edge cases
- 3 hours client training
- 2 hours documentation
- ongoing tweaks every week
real hourly rate: maybe $40
switched to value pricing for client 2:
"this saves you 15 hours monthly at $25/hour = $375 value monthly"
"setup: $1200, maintenance: $200/month"
they signed same day.
stop charging for YOUR time. charge for THEIR time saved.
whats your pricing strategy?
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charging hourly was my biggest mistake
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