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17d (edited) • Ask a Question (Level 2)
🧐 Social Media or Skool?
I read a post from Calvin Hollywood on Skoolers link here recently that really highlights something many creators overlook when comparing social media and communities.
Most people assume you need huge numbers to make money online.
But the math tells a different story. 🤓
A social media account with 50,000 followers typically gets around a 1.5% engagement rate. That’s roughly 750 likes or comments on a good post.
Now compare that to a community.
A community with just 500 members can generate that same level of daily activity through posts, comments, and conversations. And the interactions are usually much deeper.
Even a community of 200 members generating 200 daily activities can rival the engagement of a 10,000-follower social media account.
Which means you don’t have to become an influencer.
You need to build relationships.
Communities also tend to convert far better when it comes to offers. On social media, a large audience might produce a small number of sales. Inside a community, trust is already built, which often leads to significantly higher conversions.
This is why I’m such a big believer in showing up inside communities instead of spending hours doom scrolling on social media.
Are you contributing, posting, and building relationships where conversations are actually happening?
And good news… Calvin will also be speaking at our Built to Be Seen Summit on March 30, 31 and April 1.
Curious to hear your thoughts.
Where are you investing more of your time right now?
Growing on social media?
Or showing up in communities?
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🧐 Social Media or Skool?
skool.com/ai-driven-business-summit
Collaborate + Grow Together: AI-driven business community for women turning expertise into income. Free Summit with 70+ Speakers from June 22-24, 2026
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