Shout out to Simone Sauter · The AI-Driven Business Summit

🔥

Shout out to Simone Sauter

Something changed in my numbers since I learned from

the SEO, AEO, GEO expert here in this community!

I'm not a big fan of switching tools. I'm a big believer in sticking to a tool set you know and love, but focus on 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. So from the last summit

@Brenda Rigney

ran, I took one major thing away: 𝗦𝗶𝗺𝗼𝗻𝗲'𝘀 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴.

Since integrating her suggested changes, check out what happened:

1) 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗜 𝗺𝗮𝗱𝗲 𝘄𝗲𝗿𝗲 𝗳𝗮𝗶𝗿𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲:

I restructured my website

Added sitemaps

Added 𝟭𝟳 𝗦𝗘𝗢 & 𝗔𝗘𝗢 safe Blog Posts to my website

2) 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱:

We show up more and more everywhere!

A 𝟯𝟬𝟬𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in website visitors! Say whhhaaaaat?!

Our "Heat Score" on Crunchbase 𝗶𝘀 𝟵𝟬 out of 100!

Google AI picks up more of our previously written content now.

So what I'm trying to say here is: Don't hunt for more tools until you have your basics down!

What does this mean:

1) To become visible on the internet, you must communicate/network with people & still post on SM or create videos for YouTube (create helpful and great things your audience wants to hear about and not just blabla)

2) If you have a website, you need to do your SEO/AEO, and yes, I still believe you need a website.

3) Stop shiny object hunting (so guilty of this myself!), it is such an "𝗔𝗡𝗧𝗜-𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦" 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 if you do that! It's different from staying aware! You need to know your competition and be aware of them, but you don't need every tool!

4) If something feels super overwhelming and makes you not sleep at night, quit it for a while and ground yourself again.

5) You still need to serve/sell something your audience would actually pay for unless you consider your business a hobby.

6) Go DEEP and not broad.

7) Make sure you know your competition. It makes you a better CEO.

8) Get your numbers right from the beginning!

9) Create habits around things you are not good at. I like to speed-learn, implement, and move on. I don't like lingering. It happens, but I really try to minimize it.

10) Always know your WHY (it's your guiding star) and HOW to get there. In other words. Be with people who trust you and teach you what you need to know. Ask people who tell you honestly what they need and think.

Business is hard. It is even harder now than ever before!

Enjoy and pick the things that matter for your business, the ones that let it grow and shine, and that is mostly YOU 💜

Good Luck,

Katrin -> AND thank you, SIMONE!!!

14 comments