AI can solve climate change. It can cure diseases. It can expand what’s humanly possible. But it can also go very wrong. That’s why I’m sharing two things today: 1. The trailer for The AI Doc—a film that doesn’t shy away from the risks of AI. It’s terrifying, but necessary. 2. The Human Movement—a group fighting for a pro-human future with AI. I’m building AI tools, but I’m also terrified of what happens if we get it wrong. I "talked" to @Lara Knutzen a bit more in Brenda's post and I thought it is worth an extra post to call it out and give an option to be more aware. You can do a couple of things to help steer the boat into the right direction: 1) Watch this trailer: https://www.youtube.com/watch?v=xkPbV3IRe4Y&t=17s 2) Sign up for the Human Movement: https://www.thehumanmovement.org/ What are your thoughts?

Check out this interview with Ex-Google Exec | Mo Gawdat WATCH HERE This conversation will blow your mind!! I took my notes and added them in this infographic. Call it scary...or get ahead. If you are not adding AI into your business, you will not have a business basically. Are you ready?

Not because they're not good enough. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗜 𝗰𝗮𝗻'𝘁 𝗳𝗶𝗻𝗱 𝘁𝗵𝗲𝗺. ChatGPT, Perplexity, Google AI Overviews: they're deciding who gets recommended, who gets hired, who gets trusted. - 94% of B2B buyers are already using AI to research experts. - More than 50% of consumers are doing the same. - And the businesses that do show up? They convert at 14.2% — five times higher than Google traffic!! The gap between visible and invisible has never been more expensive. @Simone Sauter spent 23 years in media and PR, and the last year building exactly the infrastructure that makes AI say your name. She calls it engineering your digital footprint, and it's what she teaches inside the 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗘𝗻𝗴𝗶𝗻𝗲. 𝗧𝗵𝗶𝘀 𝗶𝘀𝗻'𝘁 𝗮𝗯𝗼𝘂𝘁 𝗽𝗼𝘀𝘁𝗶𝗻𝗴 𝗺𝗼𝗿𝗲. It's about building owned authority that compounds — through AI optimization, podcast guesting, and earned media working together as one system. Inside, you’ll get a clear step-by-step roadmap, custom AI tools built to do the heavy lifting for you, weekly live calls, and of course, a community. Founding price: $99/month, locked for life. Rises to $199 on April 17. Learn more: https://www.skool.com/visibility-engine/about

Something changed in my numbers since I learned from @Simone Sauter the SEO, AEO, GEO expert here in this community! I'm not a big fan of switching tools. I'm a big believer in sticking to a tool set you know and love, but focus on 𝘄𝗵𝗮𝘁 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. So from the last summit @Brenda Rigney ran, I took one major thing away: 𝗦𝗶𝗺𝗼𝗻𝗲'𝘀 𝘁𝗲𝗮𝗰𝗵𝗶𝗻𝗴. Since integrating her suggested changes, check out what happened: 1) 𝗖𝗵𝗮𝗻𝗴𝗲𝘀 𝗜 𝗺𝗮𝗱𝗲 𝘄𝗲𝗿𝗲 𝗳𝗮𝗶𝗿𝗹𝘆 𝘀𝗶𝗺𝗽𝗹𝗲: I restructured my website Added sitemaps Added 𝟭𝟳 𝗦𝗘𝗢 & 𝗔𝗘𝗢 safe Blog Posts to my website 2) 𝗪𝗵𝗮𝘁 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱: We show up more and more everywhere! A 𝟯𝟬𝟬𝟬% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 in website visitors! Say whhhaaaaat?! Our "Heat Score" on Crunchbase 𝗶𝘀 𝟵𝟬 out of 100! Google AI picks up more of our previously written content now. So what I'm trying to say here is: Don't hunt for more tools until you have your basics down! What does this mean: 1) To become visible on the internet, you must communicate/network with people & still post on SM or create videos for YouTube (create helpful and great things your audience wants to hear about and not just blabla) 2) If you have a website, you need to do your SEO/AEO, and yes, I still believe you need a website. 3) Stop shiny object hunting (so guilty of this myself!), it is such an "𝗔𝗡𝗧𝗜-𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦" 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 if you do that! It's different from staying aware! You need to know your competition and be aware of them, but you don't need every tool! 4) If something feels super overwhelming and makes you not sleep at night, quit it for a while and ground yourself again. 5) You still need to serve/sell something your audience would actually pay for unless you consider your business a hobby. 6) Go DEEP and not broad. 7) Make sure you know your competition. It makes you a better CEO. 8) Get your numbers right from the beginning! 9) Create habits around things you are not good at. I like to speed-learn, implement, and move on. I don't like lingering. It happens, but I really try to minimize it.

Check off the list below or drop your ai expertise in the comments.