here’s a repeatable process you can try today. Instead of spending weeks in design cycles, you can use AI tools to draft a stronger website in under half an hour.
The 4-Step Process
1. Competitive Benchmarking in AI
- Open Claude (or any advanced AI model).
- Ask it: "Analyze the top competitor websites in our space. Summarize what’s strong about their messaging, layouts, CTAs, and positioning."
- Bonus: Ask it to also list the top 5 reasons customers choose your number one competitor.
2. Extract the Winning Elements
- From Claude’s output, highlight recurring strengths such as simplicity of headline, social proof placement, clear product benefits.
- Keep this list short and punchy. This becomes your site’s design brief.
3. Build in Replit (or similar ai builder, base44, lovable etc. there are many)
- Prompt it with:
- "Rebuild our marketing site using these competitor strengths and these customer-buying reasons. Make it clean, modern, conversion-focused."
- Replit will generate a draft site in minutes.
4. Review and Iterate
- Share the draft with your CMO, sales lead, or growth team.
- Iterate quickly on copy, imagery, or CTAs with AI prompts inside Replit.
- In less than 20 minutes, you will have a new marketing site draft ready for feedback.
The Benefits
- Speed: From weeks to minutes. Great for testing ideas during downtime.
- Market-Aligned: You are directly borrowing what works in your category.
- No Agency Needed: Marketers can build and ship drafts without developer or designer bottlenecks.
- Iteration-Friendly: Every draft gets smarter as you refine prompts with customer insights.
Why This Matters for Marketers
This is not about replacing your brand team. It is about empowering marketers to ship faster experiments and bring real prototypes into conversations. You can share more than ideas now, your team and customers can see a live draft site and then iterate on that more quickly.