@Lidia Axe brought a reframe to the Accelerator this month that I keep thinking about. She made the case that your free community is your lead magnet. The conversion does not happen after people leave it. It happens inside it, as they get closer to you, as they find other people going through the same thing, as they start to feel ready for the next step on their own. She called that moment graduation. And I think that word does something that the word conversion never does. It gives the person credit for getting themselves there. So let's take Lidia's explanation to heart, and let us all graduate our members. 🎓 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗵𝗲𝗿 𝘁𝗮𝗹𝗸

@Sabine Matharu shared something at the Accelerator this month that I was always avoiding... ads. She runs Facebook ads directly to her Skool community, and the question she leads with is one worth sitting with for a moment. She asks who is already ready to buy, rather than how to reach the largest possible audience. And when that becomes the question, something interesting happens to the whole strategy. The ad becomes easier to write because you are writing to one specific person. The funnel becomes shorter because there is less convincing to do. The members who come in are people who wanted to be there. Sabine called it an identity ad, meaning the copy works as a mirror. When the right person reads it, they recognize themselves in it and think, that is exactly where I am. Meta does the rest, finding more people who look and think the same way. The path she runs is straightforward on purpose. Ad to offer page to paid community, with as few steps in between as possible, because every extra step is a place where someone who was ready can drift and lose the thread. The person who is already ready is out there looking for you right now. Sabine just reminded us to make sure we are visible to them. 👀 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗵𝗲𝗿 𝘁𝗮𝗹𝗸

@Lara Sloan brought something to the Accelerator this month that I want you to actually sit with. She opened with this: engagement is not something you get. It is something you design for. That sentence changes the whole conversation, because if you have been posting and getting silence back, it moves the question from what am I doing wrong to what have I not designed yet. That is a different place to start from. Lara walked through what that design could look like inside the first 72 hours of a new member's experience. Now it’s up to us to start designing, instead of posting 😃 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝗵𝗲𝗿 𝘁𝗮𝗹𝗸

Here is what @Rick Tielemans & @Mike Tielemans brought to the Accelerator this month that I have not been able to shake. Your about page is not a welcome mat. It is a doorman. And a good doorman knows exactly who belongs and makes sure those people find their way in. They built their entire about page around eight filters. Each line asks the reader a different version of the same question: is this for you? By the time someone reaches the join button, they have already said yes eight times. The thing that stayed with me: you do not grow MRR by getting more members. You grow it by earning more per member. When someone truly belongs, cancelling does not just mean losing access to content. It means losing a piece of who they are. Can you imagen that your members tattoo your brand across there entire forearm? Wouldn’t that be the greatest goal for all of our communities 😎 First, I am going to find me my Doorman, how about you? 𝗧𝗵𝗶𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗹𝗶𝗻𝗸 𝘁𝗼 𝘁𝗵𝗲𝗶𝗿 𝘁𝗮𝗹𝗸

I think we all know that what keeps a sports community alive is completely different from what's working in a money community, right? That's the whole point of what I'm building. 𝗦𝗸𝗼𝗼𝗹 𝗔𝗰𝗰𝗲𝗹𝗲𝗿𝗮𝘁𝗼𝗿 𝗘𝘃𝗲𝗻𝘁 — 𝗠𝗮𝘆 𝟭𝟴-𝟮𝟮, 𝟮𝟬𝟮𝟲 Owners from all Skool categories showing exactly how they run their communities. Not how they think you should run yours. What actually works in their niche. I'm tagging everyone in this community who already runs a Skool community, because I'm inviting you to be a contributor. 𝗧𝗵𝗲 𝗮𝘀𝗸 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲: Record a 5–30 minute training on one mechanism you installed inside your community that actually works — through the lens of your niche and Skool category. Not a pitch. Not a polished course. A real look at what you built and what it did for your community. You also bring a free product ($47+ value, normally paid) that your audience can claim during the 5-day event window. That's it. No live commitment. If you've already recorded something useful and have a product you sell — you're most of the way there. 𝗪𝗵𝘆 𝗱𝗼 𝗶𝘁? - You give your audience an opportunity to grow - You get exposure to the audience of all contributors 👉 Submit here: https://forms.gle/xVQ9RDdNGudSehtb8 Drop a comment below if you're in. I would love to know who I'm turning the Wheel with. Turn the Wheel. 🔄