May 21 (edited) โข ๐ Events
The twins have a very unique about page approach. Have you watched?
Here is what @Rick Tielemans & @Mike Tielemans brought to the Accelerator this month that I have not been able to shake.
Your about page is not a welcome mat. It is a doorman.
And a good doorman knows exactly who belongs and makes sure those people find their way in.
They built their entire about page around eight filters.
Each line asks the reader a different version of the same question: is this for you?
By the time someone reaches the join button, they have already said yes eight times.
The thing that stayed with me: you do not grow MRR by getting more members.
You grow it by earning more per member.
When someone truly belongs, cancelling does not just mean losing access to content.
It means losing a piece of who they are.
Can you imagen that your members tattoo your brand across there entire forearm?
Wouldnโt that be the greatest goal for all of our communities ๐
First, I am going to find me my Doorman, how about you?
6
11 comments
The twins have a very unique about page approach. Have you watched?
powered by
skool.com/ai-business-circle-w-laura-8282
We shine a light on Your Community, Your Freebies, Your Progress, and Your Expertise through Accelerator Events and Structured Participation Systems.
Suggested communities
Powered by