An automation agency was stuck at $5K/mo. I showed them a clean path to an extra $20K/month in pipeline. They tried everything — ads, cold calling, more volume, more templates. Pipeline didn’t move an inch. They were blasting 200+ emails/week. Generic. Forgettable. Messages that could’ve gone to anyone. Result? 0.9% reply rate. Maybe 1 SQL/month on a “good” month. And they wondered why outbound “doesn’t work anymore.” So I rebuilt the entire thing from scratch (I was using for myself). I built a Python-based outbound engine that: Pulls the prospect’s latest posts (real-time intent) Extracts the pain they’re literally talking about online Crafts ROI-driven pitches (“Cut CAC 25%… improve LTV:CAC to 3x…”) Sends personalized outreach at scale without slowing down Here’s what changed: Before → 200 emails/week 1% reply 1 SQL After → 150 emails/week 6% reply 8 SQLs Same effort. 6× more pipeline. Let’s do the math: 8 SQLs × $2,500 ACV = $20,000 added pipeline Close rate didn’t change → more revenue, automatically. Why the jump? Because we fixed the only 3 levers that actually matter: Target. Copy. Offer. Everything else is noise. Here’s the real principle: Relevance scales replies. Generic outreach → 1% Signal-targeted outreach → 8% This is literally the difference between: Empty calendar vs Consistent weekly calls Most agencies can’t break their revenue plateau because: Their ICP is “anyone who might need us” Their message fits 1,000 companies Prospects delete it in 3 seconds Your real competition isn’t other agencies. It’s the delete key. If your agency is stuck: It’s not your service. It’s not your pricing. It’s not the market. It’s your outbound strategy. Fix outbound → everything compounds. (P.S. Currently talking to them to fix their offers. Wish me luck)

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