(this makes it too easy) I’ve got a couple of quick questions for you: Why do car dealerships let you test-drive before paying? Why do SaaS companies offer free trials before paying? Is it because they’re feeling generous… Or is it because it makes acquiring clients a hell of a lot easier? Right, so let’s talk about that strategy, and then you can easily acquire clients for your AI solutions too… Firstly, we need to understand something important: → The biggest barrier to purchase is the fear of commitment. So if you’re pitching ‘AI transformation’ upfront, that’s the reason you’re struggling to acquire clients. Because here’s what prospects are thinking: • "An overhaul puts our current workflows at risk…" • "What if we invest in all of this and it doesn't deliver…" • “This sounds like a huge commitment with no exit..." Which all trigger the same problem → buyer retreat. So what’s the fix? → Pilot offers. A pilot offer is the first step in your service, delivered at low/no risk. Here’s an example of what a pilot offer looks like: "We'll automate your entire hiring process" vs "We'll automate your resume screening. And after 7 days, if you like it, we'll expand to interview scheduling and candidate communication." Now, which offer do you think is easier to say yes to? The second one obviously. Because you’ve reduced the scope of the first step by making it safe, specific, and reversible. And once you’ve delivered the first step and they’ve experienced the value… THEN you’re perfectly positioned to upsell the full transformation. Don’t try to knock everything down at once - just the first domino, then the rest will follow. So here's how you can create your own pilot offer to easily acquire clients: 1. Start small: what's something valuable and easy to deliver? 2. Fast wins: how do I deliver it in under 7 days? 3. Upsell: does this first solution align with bigger solutions? So when you’re on discovery calls, this offer will sound like: “We’ll deliver [specific component] in [short timeframe]. You see [specific result]. Then when you’re happy, we’ll discuss the [full solution].”

One thing that keeps coming up with senior folks I talk to—email turns into a pile-up. Not just junk, but too many messages fighting for their attention, buried threads they actually need, or stuff someone else could handle if it ever got to them. At some point it’s not about missing an email. It’s the extra decisions, the dragging weight of trying to sort through everything. Most days, the inbox feels like a second job nobody asked for. We've been putting together something to quietly take some of that off people's plates. Reads the pile, splits out what’s urgent, what’s just meeting links, filters out the noise. Shuffles what matters to the right project owners or department heads. Even fires back a reply on simple stuff that doesn't really need a person. Screenshot attached, more for context. Still not sure if this is the real fix, or just treating symptoms. Your thoughts on this ?