🚀 Built a Full Automated Lead Management System from Scratch
— Here's What It Does Most businesses lose 70–80% of their leads simply because no one follows up consistently. I built a solution for that. Over the past few weeks I designed and implemented a complete bulk lead management system using n8n, Google Sheets, Gmail, Tally and Slack — no expensive CRM required. Here's what the system does end to end: 📥 Lead Capture & Qualification Leads arrive from a Tally form via webhook. The system instantly normalises the data, validates emails, detects duplicates and blocks them before they enter the pipeline. 🎯 Intelligent Lead Scoring Every lead is automatically scored out of 100 based on three signals — budget, company size and job title seniority. Leads are then tiered into High, Mid and Low priority without any human involvement. ⚡ Instant Routing & Personalised Emails High-score leads get a VIP welcome email within seconds of submitting — while the sales team gets an immediate Slack alert. Mid and low tier leads receive tailored nurture emails matched to their stage. 🔄 Automated Follow-up Sequence A scheduled workflow runs daily and sends up to 3 personalised follow-up emails per lead — each one different in tone and content. The system tracks every send, updates the pipeline automatically and stops when a lead replies or completes the sequence. 💬 Reply Detection When a lead replies to any email, the system detects it instantly, updates their status in the pipeline, stops further automated follow-ups and alerts the sales team on Slack with the lead's full context and message preview. 📊 Daily Digest Every weekday morning the team receives a Slack digest showing total leads, tier breakdown, average score, sequence completion rate and new leads added that day. The tech stack: → n8n for workflow automation → Tally for form capture → Google Sheets as the lead database → Gmail for automated email sequences → Slack for real-time sales alerts and daily digest → Google Looker Studio for pipeline dashboard (in progress) The result :