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(it’s costing you leads) Question: what do these phrases have in common? "Optimize workflows" "Enhance productivity" "Streamline operations" Answer: they’re all putting your prospects to sleep… Here's why: Corporate speak doesn't just fail to engage → it actively gets filtered out. Because your prospects have heard it a thousand times… But when you use language that stands out by sounding human? You get remembered. You get responded to. You get chosen. Let’s compare three AI Agencies for example: Agency A: "Our AI solution reduces support ticket volume." Agency B: "Our AI handles customer inquiries 24/7" Agency C: "Stop the 20-ticket Mondays that make you want to throw your laptop out the window." Which one gets their attention? The first two are forgotten in 5 seconds. The last one gets a screenshot for the business partner to see. So here’s your move: audit your messaging. If it sounds like it came from a business textbook - rewrite it. Instead of saying: "Optimize task management" Say: "Stop opening your laptop at 6 AM in bed because you can't remember if you sent that critical follow-up" Instead of saying: "Automate manual data entry" Say: "Kill the soul-crushing spreadsheet work that keeps you at your desk until 9 PM" Corporate language is white noise. Human language is memorable. Spice it up a little to stand out. __ I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝