Hi from Phoenix — toy founder turned AI builder
Hey AIS. Quick intro. My journey into entrepreneurship started in 2016, the year my son was diagnosed with autism and ADHD. We were living in Japan and couldn't find the therapy and sensory tools he needed, so we moved our family to the US and I started LakiKid, a toy company that designs products for kids with special needs. Every product we make is inspired by real life with him. In 2021 I founded Toy Launch, a full-service digital marketing agency for toy and game brands. Today we run Amazon, Google, and Meta for ~30 brands with a 20-person team out of Phoenix. Like most founders, I was using ChatGPT for years — but only the chat window, only by myself. It helped me personally, but it never made it into the team. Nothing compounded. That flipped in April 2026 when I moved to Claude with skills, MCPs, and persistent context. I named the system Toy Launch OS and went all in. Three weeks later: 119 skills across 8 departments — every team member runs role-aware Claude sessions out of the same vault. Everything from CEO daily ops, sales prep, Fathom call automation, monthly PPC audits, social content, HR evals, an all-hands L10 auto-generator, and a productized AI audit offer for toy brands launching at ASTRA next month. The posture I work from: "Claude can do this" before any new SaaS. Skills over one-off prompts. Everything compounds. Excited to learn from this community. If you're building agent systems for a real operating business, working with Claude skills + MCPs, or doing anything with productized AI for vertical agencies — I'd love to compare notes.