AI Agencies: prospects have 3 questions 👇
(answer 1 = packed calendar) I see too many AI Agencies offering incredible solutions but somehow struggling to generate leads… It’s painful to see, so how about we change that in today's post? Alright, let's get into it… The reason you’re not getting enough leads or cheap leads from advertising is because of the offer. Period. A conversion problem is an offer problem. And here’s the offer problem I’ve noticed after helping 30+ AI Agencies scale to 6 figures… The offer does not speak to what prospects actually care about. Here are three things that EVERY prospect cares about: Speed → How fast will this work? Ease → How hard is this to implement? Risk → What if it doesn't work? And here’s the thing: You don’t have to offer all three, just focus on ONE and HAMMER it. If you jam-pack your offer with features and don’t address at least one of these, your prospect is left wondering: "How long until I see results?" "Will this break my current system?" "What happens if it doesn’t work out?" So here’s your move: Build your offer around speed, ease, or risk. Again - you don’t need to hit all three. Just focus on ONE and HAMMER it. Here are some basic examples of how to frame each one: Speed: "We’ll deliver this result before your next payroll run." Ease: "Zero input required from your end. We set it up, test it, and hand it over ready to run." Risk: "Run it in parallel with your current workflow for 7 days. Switch and pay only when you're confident." Quite literally, just take one of these examples (if applicable), plug it into your offer, and you’ll get more leads from advertising and clients from discovery calls. The moment prospects see a clear answer to speed, ease, or risk… Is the moment when your offer does all the heavy lifting to sign new clients. ___ Have a question on getting leads and clients? Drop it down below 👇 Always happy to help, Dan 🤝