If your open rates are dropping, it’s not bad luck it’s usually deliverability.
Here’s what most people miss 👇
❌ Sending emails without proper domain setup
❌ Emailing cold or inactive contacts
❌ Using overly “salesy” language
Here’s how to fix it:
✅ Set Up the Big 3
SPF, DKIM, and DMARC these tell inboxes you’re legit.
✅ Clean Your List
If people haven’t engaged in months, remove them.
Better list = better delivery.
✅ Write Like a Human
Simple, conversational emails outperform flashy, spammy ones.
Deliverability isn’t about sending more…
It’s about sending smarter.