"Should I take Liam Ottley's AI Agency Course?" - Breakdown

Someone asked if they should take Liam Otley's AI agency course alongside technical voice agent courses. This is actually a critical fork in the road that will determine your entire AI career path. Here's the framework I use:

First, you need to decide which side of the AI business you want to be on: Are you building an AI agency (managing people who implement solutions) or are you the technical expert building voice agents? These require completely different skill sets.

The biggest trap I see: Technical people think their expertise naturally translates to running a business. It doesn't. This "E-Myth" kills more businesses than anything else. Running operations requires a completely different mental framework.

If you're building an AI agency: Focus on Liam's course entirely. You need high-level operational thinking. The technical details matter less than your ability to lead, sell, and build systems. Hire specialists for the technical work.

If you're becoming a voice agent specialist: Go deep on the technical courses. Master the craft. Then either join an agency as their expert or freelance your skills to businesses directly. One specialized skill can be more profitable than surface knowledge of many.

The real mistake is trying to be both at once. Being the technician AND the CEO rarely works. Pick your lane, master it completely, then consider expanding. Half-attention to both paths usually means success in neither.

Hope you found this valuable! :)

0 comments