HELP WITH BRAND IOS · AI Automation Society

HELP WITH BRAND IOS

Hey everyone! 👋 I'm Kasia — I've been running my business almost entirely through Claude for the past few months. When I came across Herk's Brand AI OS concept I had that instant "wait, I've been doing this already" moment 😄

Here's what my setup actually looks like, in case it's useful for comparison:

The architecture:

4 specialized Claude agents — each owns a different area of the business (brand/content, products, experiments, operations/CoS)
Every agent has its own identity file, persistent memory, and active task list — so context carries across sessions
One shared "state file" that's the single source of truth for the whole system (prices, campaigns, infra, rules)
Telegram routing — each topic automatically goes to the right agent
All agents can read and send email, log activity to a shared dashboard, and hand off tasks to each other

The infrastructure:

Mac = source of truth (all files live here, edited here)
Hetzner VPS (24/7 server) = crons, bots, AI workloads, automations
Sync runs Mac → Hetzner every 5 minutes

And here are the two things I'm actively trying to figure out — would love your input:

1. Mobile access — the messy reality. In theory, the Hetzner sync means I can reach the system from my phone. And at first it actually worked. But over time it started falling apart — Claude would stop responding, or changes made on mobile wouldn't carry over properly to the main Mac setup. Technically works in theory, not reliably enough for a client. Has anyone solved this?

2. Architecture — is "agent per project" better than "agent per function"? Right now I have agents split by business area. But I've noticed that when an agent covers too many projects, the responses get generic and lose depth. I'm thinking about restructuring — giving each agent a tighter specialization (one product, one domain) and limiting what context they load. Less reading everything = better, more focused answers.

Is that the right direction? Or is there a smarter way to structure this? I'd love to hear how others have approached it — especially if you've built this for clients.

Drop it in comments or DM me — happy to share more of what I've built too! 💜

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