Every business owner I talk to is overwhelmed by AI

Niko Naskidashvili

Apr 11 • General Discussion 💬

You're not overwhelmed by too many options. You haven't made a decision yet.

Had this conversation yesterday with a client.

He had CSM workflows eating his team's time. Reports, docs, all manual.

He'd been thinking about it for weeks.

We hadn't built anything yet.

Not because he dragged his feet. Because he was stuck in the evaluation loop:

What tool handles this? Do I use Hermes or OpenClaw? Maybe Claude Cowork? What about the AI that does the other thing?

I told him: stop thinking about the tool. Think about whether the workflow works.

Because here's what actually matters: having a workflow in place, even if it's slightly imperfect. Make it exist first, you can always make it better later.

I've built enough of these to know the tool is almost never the bottleneck.

Pick the workflow that's costing you the most time right now. Not the most interesting one. The most painful one. Then build something that removes you from it. Imperfect, rough, good enough.

Then move to the next one.

That's it. That's the whole strategy.

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